WordPress

3 Questions You Should Ask Before Hiring a Web Developer

by Ivana Taylor September 17, 2011
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There are many questions you can ask when selecting a developer to build your website. Are you compatible with them? Do you like their portfolio? Do they have good references? There are, however, some non-obvious questions that you should also ask before making the final selection. Here are 3 that I recommend you ask any [...]

How to Turn Your Web Site Into a Customer Magnet

by Ivana Taylor August 19, 2011
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If you’ve been looking at your web site and wishing it were a more powerful marketing tool, then you’re in luck – my latest article published on the AMEX Open Forum gives you a step-by-step process to review your existing site and upgrade the content and design to make it a more powerful component of [...]

“Best Of” Old Blog Posts Can Create Great New Content

by Ivana Taylor August 5, 2011
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One of the biggest challenges for many bloggers is to come up with new ideas for content on a regular basis.  Sure, it’s easy to just throw something together but that’s not really the point of blogging.  The whole point is to provide your target audience with quality content that establishes your place as an [...]

The Industrial Marketer’s Guide to an Effective Industrial Website

by Ivana Taylor May 4, 2011
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Just because you’re in the manufacturing business, doesn’t mean that your web site has to look like your shop floor.  I’m not sure who decided that people who purchase industrial products suddenly stop caring about what a site looks like or how easy it is to navigate. When you stop and think about it — [...]

7 DIY FREE Web Site Tools for Small Business Owners

by Ivana Taylor September 14, 2010
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My last article was about a web design checklist, and this time, I wanted to share a fantastic review article written by TJ McCue from Sales Rescue Team on Small Business Trends that reviews 7 free web site design tools. I’ve been recommending that you use WordPress for your web site because it’s such a [...]

Why You Should Consider Thesis WordPress Theme As Your Company Web Site

by Ivana Taylor September 2, 2010
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Over the last couple of weeks, I’ve been going on and on about how easy it is to use WordPress as your web site AND blog.  Well, today, I decided to put my money where my mouth was. I’ve purchased the new Thesis 1.8 theme for WordPress and have been experimenting. I’m not at all [...]

Pretty Link Offers WordPress Bloggers An Extra Tool to Build An Audience

by Ivana Taylor July 8, 2010

If you’ve got a WordPress.org powered blog (meaning that you are hosting it yourself) and you’ve not heard of “the Pretty Link” plugin — then you are really missing out on a wonderful self-promotion and audience building tool. Pretty Link is a FREE plugin that you can get from WordPress that turns any link that [...]