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The Online Trust Issue – Tips to Find the Right Trust Seal for Your Small Business

by Raj Malik September 6, 2011
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All small online businesses face a common issue.  They do not have a large brand name, awareness, nor sufficient credibility because people are not familiar with the vast majority of small businesses.  Consequently, small businesses who do not clearly and convincingly demonstrate trustworthiness and reliability, face lost sales, abandoned shopping carts on their websites and [...]

How to Turn Your Web Site Into a Customer Magnet

by Ivana Taylor August 19, 2011
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If you’ve been looking at your web site and wishing it were a more powerful marketing tool, then you’re in luck – my latest article published on the AMEX Open Forum gives you a step-by-step process to review your existing site and upgrade the content and design to make it a more powerful component of [...]

Testing to Redesign Your Website in Real-Time

by Ivana Taylor June 17, 2011
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Ready for a redesign? If you’re ranking high in search engine results and are getting traffic to your website then testing should be part of your strategy; it can dramatically improve your website’s usability and profitability while gaining powerful insights into your visitor’s behavior and actions. So what is testing? It’s like redesigning webpages in [...]

Consistency is the Key to Internet Marketing Success

by Ivana Taylor June 15, 2011
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It takes more than setting up a website to find success online these days.  A company website is certainly the foundation of any internet marketing strategy, but it’s more about the overall online presence of the company.  A target audience member should be able to interact with a company or brand via many different touchpoints [...]

How to Write Web Site Copy in 11 Easy Steps

by Ivana Taylor May 31, 2011
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I’ve been involved in a couple of web site revisions lately and I thought it might be a good idea to share the process with those of you who are considering giving your web site copy a rewrite. Step 1: Set Sales Conversion Goals.  Your web site is the most efficient and cost effective lead [...]

The Industrial Marketer’s Guide to an Effective Industrial Website

by Ivana Taylor May 4, 2011
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Just because you’re in the manufacturing business, doesn’t mean that your web site has to look like your shop floor.  I’m not sure who decided that people who purchase industrial products suddenly stop caring about what a site looks like or how easy it is to navigate. When you stop and think about it — [...]

8 Graphics to Make Your Site Stand Out!

by Ivana Taylor April 28, 2011
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If you’re running an online business – then you must read this!  James Martell is an internet marketer and professional copywriter and in this article, he shares some of his best advice around graphics. Did you plan everything out before you started your site, are you revamping your site to improve it but don’t know [...]

SEO and Link Building Insights for Small Business

by Ivana Taylor March 21, 2011
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For a company just beginning phase two of its SEO campaign, the link building strategy, one of thehardest things is finding a solid place to start. It’s easy to get pulled in many different directions and endup trying to do too much while accomplishing very little. Instead of trying to reinvent the wheel, websiteowners should [...]

7 DIY FREE Web Site Tools for Small Business Owners

by Ivana Taylor September 14, 2010
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My last article was about a web design checklist, and this time, I wanted to share a fantastic review article written by TJ McCue from Sales Rescue Team on Small Business Trends that reviews 7 free web site design tools. I’ve been recommending that you use WordPress for your web site because it’s such a [...]