Web Design and Development

How to Turn Your Web Site Into a Customer Magnet

by Ivana Taylor August 19, 2011
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If you’ve been looking at your web site and wishing it were a more powerful marketing tool, then you’re in luck – my latest article published on the AMEX Open Forum gives you a step-by-step process to review your existing site and upgrade the content and design to make it a more powerful component of [...]

The Industrial Marketer’s Guide to an Effective Industrial Website

by Ivana Taylor May 4, 2011
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Just because you’re in the manufacturing business, doesn’t mean that your web site has to look like your shop floor.  I’m not sure who decided that people who purchase industrial products suddenly stop caring about what a site looks like or how easy it is to navigate. When you stop and think about it — [...]

Powerful Free Press Release Tool

by Healy Jones April 21, 2011
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Press releases can be a great way for a small business owner to get the word out about a new promotion, product, location and more. And press releases can also be powerful search engine optimizations tool that can pay dividends – in the form of targeted organic search traffic – for years to come. But [...]

7 DIY FREE Web Site Tools for Small Business Owners

by Ivana Taylor September 14, 2010
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My last article was about a web design checklist, and this time, I wanted to share a fantastic review article written by TJ McCue from Sales Rescue Team on Small Business Trends that reviews 7 free web site design tools. I’ve been recommending that you use WordPress for your web site because it’s such a [...]

Website Redesign Checklist for CEOs

by Ivana Taylor September 13, 2010
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I ran across this fantastic article on the OneCoach blog called “10 Most Common Website Mistakes” where they outlined some of the basics of what should be and should NOT be on your web site. And this inspired me to write a take on this with my own checklist which includes some of their points [...]

Great New Keyword Search Tool: The Google Wonder Wheel

by Ivana Taylor July 10, 2010

It’s been nearly a year since Google released their new keyword search tool: The Google Wonder Wheel. I’m not sure how this escaped me – maybe I didn’t see it because it was hidden behind the old menu.  But in their newly improved menu — it’s easy to find — see?  Here it is! If [...]

How to Use Facebook to Recruit Online Survey Respondents

by Ivana Taylor June 24, 2010

I have to admit something to you — I’ve been avoiding blind brand surveys because it often requires a huge expense in finding a good list.  But no more! You already know that Facebook is now the biggest repository of demographic and psycho graphic information on the web.  And right now, marketers are having more fun than [...]