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Social Media: Building Your Brand Across the World

by Ivana Taylor June 23, 2011
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In today’s technology-based world, social media is a crucial aspect of your marketing campaign. Think about it, everyone has a Facebook account, a Twitter handle, or a LinkedIn profile. And now, with smart phones proliferating the market, all of these social networks can be accessed with the touch of a button anywhere in the world [...]

Is Your Business Failing or Flailing?

by Steve Wilkinghoff March 24, 2011
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Does your business fail or flail? Successful businesses fail every single day.  They fail because they have set a clear target that describes how the business will look in its ideal state, and they have translated that target into specific steps and milestones.  This step isn’t what makes them fail – but makes it possible [...]

Do You Have a Marketing Map?

by Ivana Taylor January 19, 2011
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When my husband and I first started dating we had a fight that could have ended the relationship.  Instead, he taught me something that has made a tremendous improvement on how I travel and how I think about marketing plans. A Personal Story We were on our way to Washington DC and he asked me [...]

Tweet Chat: How Can You Use Promotional Items Build Your Brand and Your Business

by Ivana Taylor July 13, 2009

I’ve been working with some clients recently on trade show and event marketing strategies.  I have to admit that it’s been a while since I’ve ordered pens and mouse-pads for shows – but I have to think that there HAS to be something better out there than the traditional pens and sticky notes!  Don’t YOU? [...]