Trade fair

6 Tips for Preparing to Exhibit at a Trade Show

by Ivana Taylor September 12, 2011
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The following is a guest post from Daniel Frank is an online marketer and trade show expert with some great ideas on how to prepare for a trade show. Trade shows can be a great way for an up and coming company to get their name out, attract clients and network. But they can also [...]

How To Market Your Business Effectively At Business Trade Shows

by Ivana Taylor July 11, 2011
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A business cannot be successful unless people know about it. Most people do not seek out a particular business if there are many others like it which are more visible. In all probability, they will deal with companies with which they are familiar. Promotion and advertising are vital for the success of any business – [...]

Low Cost Trade Show Strategies for Small Businesses

by Ivana Taylor May 30, 2011
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Trade shows used to cost a ridiculous amount of money.  And some of the big brands still spend a ridiculous amount of money to promote themselves and their brands at industry shows.  But you don’t have to.  Here are just a few checklist items you can work on to make your show a profitable activity. [...]

9 Trade Show Mistakes and How to Fix Them

by Ivana Taylor March 12, 2011
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When I first started attending trade shows, they were nothing more than an opportunity for people in an industry to get together, have a good time and maybe do some business.  Some shows have gotten extremely sophisticated, and others — well, others are still just a mess. I’m amazed at what I see at shows [...]

Tweet Chat: How Can You Use Promotional Items Build Your Brand and Your Business

by Ivana Taylor July 13, 2009

I’ve been working with some clients recently on trade show and event marketing strategies.  I have to admit that it’s been a while since I’ve ordered pens and mouse-pads for shows – but I have to think that there HAS to be something better out there than the traditional pens and sticky notes!  Don’t YOU? [...]