The DIYMarketers and Toilet Paper Entrepreneur 3-Sheet Strategy Tele-Seminar is TOMORROW February 6, 2009 from 12:10 to 3:10 EST! If you haven’t registered — here is one of your last opportunities to do that.

I’m going to share something with you all.  It has been a messy process.  Like many of you, I’ve read my share of books, articles and blogs about how to market just about anything.  Everything you read makes it seem so elegant, so streamlined and so simple.  But it’s not.  I don’t care how easy some of the gurus say it is.  If you’re like the most of us – building a customer community is a get big slow process.

Marketing is a messy business these days.  No one wants another e-mail, another phone call asking them to do something and give you their time.  I don’t know about you, but I basically ignore and delete all of those things.

So, how do YOU create enough energy, enthusiasm and momentum to bring your ideal customer to you?

Tell me how you’re building your customer lists and mailing lists.  Contact me and we’ll use your method and feature them as a case study and how-to post on the site.

The end of October typically means that most marketing people are getting roped into some of that “Strategic Planning” we like to do toward the end of the year.

There is a much easier way to do this. Instead of scanning and researching EVERY possibility – when in doubt think SWOT: Strengths, Weaknesses, Opportunities and Threats.

Don’t Just Make a List – Answer the Questions

I’ve got this magic SWOT process that will knock your socks off and get your brain in such a tizzy that you will get your planning into turbo mode and be done before you know it.

Typically, we like to LIST Strengths, Weaknesses, Opportunities and Threats. But listing them doesn’t tell you what to DO NEXT. And that’s the key rule of Real-World marketing. What will you actually DO NEXT?

So, check out this SWOT Worksheet and download what you can DO NEXT to have a killer year.