Social Sciences

Try These 10 Strategies to Keep a Customer

by Ivana Taylor August 16, 2010

This article appeared on the AMEX Open Forum blog last week.   The idea for the article came out of my realizing that we spend a lot of time looking for creative ways to find and attract new customers, but often ignore doing the same thing with customers we already have.  We often get so [...]

How to Define Success, Set Goals and Achieve Both

by Ivana Taylor April 11, 2010

I read somewhere that the number one predictor of profitability was actually having profits as a goal.  That seems obvious, yet many small businesses aren’t that specific about what success is and hence, the goals they set often go unachieved.