Social media

5 Ways to Run Your Social Media in 30 Minutes a Day

by Tammy Kahn-Fennell December 8, 2011
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The social media sphere is busy, it’s 24/7. People often ask me, how do I have a social marketing strategy without being chained to my desk? The answer is use tools. You need to automate what you can, semi-automate what you can’t. Automation is not a dirty word on social media if used correctly. Here are [...]

Mindflash Offers A New Revenue Channel For Subject Matter Experts in Small Business

by Ivana Taylor September 15, 2011
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Attention Small Business Experts!  Here’s a New Way to Add Dollars to Your Bottom Line! There is nothing that a marketing person loves more than finding new ways to add customers and profitable revenue to the bottom line.  So when the folks over at Mindflash approached me with their latest innovation, I got really excited [...]

How to Determine Who Will Be the Social Media Voice

by Nick Stamoulis September 10, 2011
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A big part of online promotion is creating content that can be shared.  This includes email newsletters, article submissions, press release distribution, and blog post writing.  Social media is a great place to share this high quality content once it has been created.  Social media is important for numerous reasons.  It helps to build a [...]

Cooking up a Killer Referral Strategy Using Social Media

by Ivana Taylor September 8, 2011
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This post is part of a “Blog Carnival” that’s being hosted by Tea Silvestre from The Word Chef Blog.  The theme of the carnival is “Building Business Relationships” it’s part of a series of posts on the subject from a variety of small business experts. Building referrals is just as important now as if was [...]

How to Use Involver to Drive Web Traffic to Your Facebook Page

by Martina Iring August 1, 2011
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Involver is an easy to use Facebook Tab Tool that integrates social media channels into your Facebook page I visit a lot of Facebook business pages. I’m always poking around, checking out different small businesses, liking and commenting. That’s part of what being an internet marketer is all about. In many cases, the Facebook page [...]

Three Tools for Managing Your Social Media Marketing

by Ivana Taylor July 20, 2011
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Do it yourself marketing has seen several evolutions in the past several years. With the advancement of internet technology and then the social media revolution, DIY marketing has had to make several adjustments. In many ways, marketing has become intrinsically married to the internet and social media culture. For many DIY marketers, this can be [...]

Social Media: Building Your Brand Across the World

by Ivana Taylor June 23, 2011
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In today’s technology-based world, social media is a crucial aspect of your marketing campaign. Think about it, everyone has a Facebook account, a Twitter handle, or a LinkedIn profile. And now, with smart phones proliferating the market, all of these social networks can be accessed with the touch of a button anywhere in the world [...]

Consistency is the Key to Internet Marketing Success

by Ivana Taylor June 15, 2011
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It takes more than setting up a website to find success online these days.  A company website is certainly the foundation of any internet marketing strategy, but it’s more about the overall online presence of the company.  A target audience member should be able to interact with a company or brand via many different touchpoints [...]

Alternatives for CEOs Who Still Hate Social Media

by Ivana Taylor June 3, 2011
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Are you a CEO, entrepreneur or business owner who still doesn’t see the benefit of social media?  Don’t worry, you’re not alone.  Besides, social media isn’t the right communication strategy for every business, just like a hammer isn’t the right tool for every job. Every CEO is wired to focus on return on his investment [...]

This CRM Is Juuuust Right!

by Nick Carter March 26, 2011
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We all know about Goldilocks and the three bears, the nursery rhyme which apparently teaches children to aim for mediocrity and avoid extremes (I guess).  But we can all relate to the fact that sometimes porridge is  too hot, sometimes it’s too cold, and sometimes it’s just right.  The same is true for any solution, [...]