BP’s PR Nightmare: Why Top Down, Command and Control Doesn’t Fly Anymore
This video was posted in my Facebook stream today. It’s both humerous and sad at the same time.
This Could Be You…Unless
Here is what some PR experts around the web are giving as advice to BP. Read these and see how you can apply these to your business today.
9-Steps from Matt Eventoff: This is a terrific article [...]
Field Report: Shanghai and China’s Social Web
It’s been three years since I’ve been back to China (see all my posts on Asia) to report on the local web scene but am now in Shanghai and have met with a handful of folks that are looking at social business within China. Don’t take this as a proper research report, but just sharing [...]
Should You Outsource Your Company’s Social Marketing?
This is a guest post by ICLP, which provides loyalty marketing solutions to help businesses create, retain & grow profitable relationships.
Today outsourcing has become an accepted business practice, with companies preferring to focus on their core competencies. Accountancy, Recruitment, IT, Finance and even Human Resources are now commonly outsourced. Marketing on the other hand was [...]
Matrix: How Facebook’s ‘Community Pages’ and Privacy Changes Impact Brands
This is one of those important posts to forward to your marketing team, agency partners, and to Facebook themselves.
While there’s been plenty of coverage about user privacy concerns, attention on Facebook’s changes on brands hasn’t been adequately covered, this analysis is intended to unravel what’s at stake –and what brands should do. I’ve spoken to a [...]
Trend: Social CRM Consolidation
Social Software Is In the “Cambrian Explosion” Era
Last weekend, I visited New York’s Museum of Natural History and Sciences. I’m always fascinated by the dawn of life, and often draw a lot of parallels from the era of many new organisms and how many evolved and many who didn’t adapt to their environment. In [...]
Are You Secretly Overwhelmed by Social Media?
It’s OK. No one is watching you here. It’s completely safe to say that you’re overwhelmed by social media. You are not alone. I’ll be that you sometimes feel like a smoker stranded out in the cold puffing away on your traditional marketing strategy while those hip and trendy marketing folks are laughing it up [...]
Framework and Matrix: The Five Ways Companies Organize for Social Business
Yesterday’s webinar, you can view all slides (including these graphics below, and recording) on getting your company ready for social included a section on organizational models. I wanted to share more in the usual web strategy matrix style as 5 minutes on a webinar isn’t really enough to do a complicated topic justice. Interestingly [...]
A Valuable Lesson Reputation Management from John Warillow, Author of “Built to Sell”
I’ve just recently read and reviewed John Warillow’s book “Built to Sell”. This is an outstanding book and if you own Michael Gerber’s eMyth, then “Built to Sell” is a must buy and a must read.
But that is not what this article is about. This article is about John Warillow’s experience with people who were [...]
Tweet Chat: Referrals, Networking and New Business
[ July 20, 2009; 11:30 am to 12:30 pm. ] In this particular conversation, we were talking about working a structured referral strategy. What I mean by structured is that you are actively “working” referral relationships and NOT to makeing them this wonderful surprise! Referrals are a result of your customers and contacts selling for you.
How to Build a Digital or Virtual Contact Into a Profitable Business Relationship
What are you doing with all those digital or virtual relationships that you’ve built up over the months or years on social media? If you’re still asking yourself the question of how social media is going to make you money or help you reach more customers, chances are you’re not doing enough to make that [...]
