How to Build a Targeted Online Community: Deciding on a List Building Strategy
I’ve been playing with DIYMarketers for over a year and now it’s time to finally start building an online community. I’ve read lots of articles and gotten lots of tips. But it’s been hard to move from just reading and learning to actually doing.
As luck would have it, I had the opportunity to interview Victoria [...]
7 Tips For Local Search That Aren’t Just for Local Business
CLEVELAND – GetListed.org is traveling around the country like a group of tent evangelists trying to get the word out to any small business that will listen: Local Search is IMPORTANT and it’s important to every business and not just pizza shops and retail businesses. This past week they were in Cleveland with SEO experts [...]
Flip the Funnel Asks WHY We Focus on Prospects and Not on Customers
If you’re a reluctant sales rep like me, then you already know how much MORE FUN it is to sell more stuff to existing customers than it is to get out there and find new customers, make nicey-nice, get them to like and trust you, get them to actually consider using your product and finally [...]
BP’s PR Nightmare: Why Top Down, Command and Control Doesn’t Fly Anymore
This video was posted in my Facebook stream today. It’s both humerous and sad at the same time.
This Could Be You…Unless
Here is what some PR experts around the web are giving as advice to BP. Read these and see how you can apply these to your business today.
9-Steps from Matt Eventoff: This is a terrific article [...]
Small Biz CEO Pierces Face, Claims It’s Less Painful Than Figuring Out Next Marketing Move
CLEVELAND – The CEO from a local company decided that getting his face pierced was actually less stressful and painful than figuring out what to do next with his marketing strategy.
Mike Johnson (not his real name) was sitting in his office wondering how he was going to get his existing customers to buy more and [...]
Check Out This Terrific Elevator Pitch Template
Because DIY Marketers is here to be your “Consumer Reports” of marketing, I’m always looking at tools, programs and systems that will cut the trial-and-error out of your process – and save you money too.
I’ve been participating in the OneCoach program over the last several months and I have recommended it whole-heartedly to anyone who [...]
Viral Loop Shows Marketers How to Spread the Word
This article first published on Small Business Trends. Read the review and listen to the exclusive interview with Adam Penenberg.
If you are interested in using the Internet to grow your business virally, then “Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves” is a must-read.
I bought this book as part of [...]
Are You Secretly Overwhelmed by Social Media?
It’s OK. No one is watching you here. It’s completely safe to say that you’re overwhelmed by social media. You are not alone. I’ll be that you sometimes feel like a smoker stranded out in the cold puffing away on your traditional marketing strategy while those hip and trendy marketing folks are laughing it up [...]
News Release – Campaigner: A New Resource for Email Marketing
I received this news release from the folks at Campaigner.com. This is a new service (to me) and according to the chart they have comparing their pricing to iContact, Constant Contact and Mail Chimp — it looks like a good deal. Read the release and get yourself a copy of their free e-book. Let me [...]
What’s in a Phone Number
Choosing the right name for your small business can have a huge impact on its success. But what about your business phone number? Does it really matter what number you have, as long as it’s printed correctly on your business cards, product literature, Web site, emails and other materials? Actually, it [...]
