Small Business Trends

Join the #BBSMBchat About #SMBInfluencer Awards

by Ivana Taylor July 22, 2011
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On Monday July 25, 2011 between 7:00pm and 8:00pm ET there’s going to be a Tweet Chat about the SMBInfluencer Awards. What are the SMBInlfuencer Awards? The small business space has become increasingly crowded and overwhelming.  Even if you troll around the small business internet space, it’s unbelievably easy to be confused about who is [...]

Win Business with the Harry Potter Question

by Ivana Taylor January 25, 2011
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This guest contribution comes from Philip the publisher of American Swagger blog.  Philip has the unique talent of being able to transform data into information and presentations that all of us would actually be excited to hear!  In this article, he talks about asking a magical question and the opportunities that it uncovers. Most sales [...]

7 DIY FREE Web Site Tools for Small Business Owners

by Ivana Taylor September 14, 2010
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My last article was about a web design checklist, and this time, I wanted to share a fantastic review article written by TJ McCue from Sales Rescue Team on Small Business Trends that reviews 7 free web site design tools. I’ve been recommending that you use WordPress for your web site because it’s such a [...]

Competitive Analysis: How to Keep That New Customer Yours Forever

by Ivana Taylor August 27, 2010

While it’s always great to grow the size of the pie with new customers buying new products — competitive selling something we all have to do.  If you’ve decided to dominate a specific market niche and the top customers within that niche are buying from someone else — you’re in a competitive selling situation. I received this [...]

Why the OneCoach Social Media Webinar is Time and Money Well Spent

by Ivana Taylor August 26, 2010

One of the things I LOVE about publishing DIYMarketers and serving as the DIY Marketing expert and resource for Small Business Trends and QuestionPro communities is that I get to explore and try programs that you might be interested in, but can’t afford to risk your time trying. Over the next 6 weeks I’m going [...]

Flip the Funnel Asks WHY We Focus on Prospects and Not on Customers

by Ivana Taylor July 3, 2010

If you’re a reluctant sales rep like me, then you already know how much MORE FUN it is to sell more stuff to existing customers than it is to get out there and find new customers, make nicey-nice, get them to like and trust you, get them to actually consider using your product and finally [...]

Questions to Ask Entrepreneurs

by Ivana Taylor March 11, 2010

I’m currently at the InfusionCon marketing conference in Phoenix, Arizona.  I’m here as part of Anita Campbell’s Small Business Trends team and our objective is to promote BizSugar — the only bookmarking site dedicated specifically to small business.

Find Your Competitive Advantage #1 – The Introduction

by Ivana Taylor August 30, 2009

This week’s book review on Small Business Trends is on “Creating Competitive Advantage” by Jaynie L. Smith.   You can see a summary of the book review as a feature video as well.  It’s one thing to read the book, get the principles and think that it’s a great idea, it’s quite another to sit [...]

Selling to Small Business Blog is a Great Resource for DIY Marketing

by Ivana Taylor February 7, 2009

One of the things you can expect from DIYMarketers are periodic reviews of tools and resources that you’ll find helpful in selling to small businesses. We all have a long list of blogs and articles we read every day – but I have to strongly recommend “Selling to Small Business.”  If you’re already an avid [...]