Flip the Funnel Asks WHY We Focus on Prospects and Not on Customers
If you’re a reluctant sales rep like me, then you already know how much MORE FUN it is to sell more stuff to existing customers than it is to get out there and find new customers, make nicey-nice, get them to like and trust you, get them to actually consider using your product and finally [...]
Viral Loop Shows Marketers How to Spread the Word
This article first published on Small Business Trends. Read the review and listen to the exclusive interview with Adam Penenberg.
If you are interested in using the Internet to grow your business virally, then “Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves” is a must-read.
I bought this book as part of [...]
Questions to Ask Entrepreneurs
I’m currently at the InfusionCon marketing conference in Phoenix, Arizona. I’m here as part of Anita Campbell’s Small Business Trends team and our objective is to promote BizSugar — the only bookmarking site dedicated specifically to small business.
We’ve decided to get people excited about the site by actually showing them how it works. We’re going [...]
Find Your Competitive Advantage #1 – The Introduction
This week’s book review on Small Business Trends is on “Creating Competitive Advantage” by Jaynie L. Smith. You can see a summary of the book review as a feature video as well. It’s one thing to read the book, get the principles and think that it’s a great idea, it’s quite another to sit [...]
Selling to Small Business Blog is a Great Resource for DIY Marketing
One of the things you can expect from DIYMarketers are periodic reviews of tools and resources that you’ll find helpful in selling to small businesses.
We all have a long list of blogs and articles we read every day – but I have to strongly recommend “Selling to Small Business.” If you’re already an avid reader [...]
How to Opt Out of This Crappy Economy and Thrive
I’ve never been one of these people who gets all passionate about causes. Don’t get me wrong; I care about the environment, I care about animals and little children all over the world — I just don’t have that special tug at the heart and mind that inspires me to get on a soapbox about [...]
