small business marketing

Win Business with the Harry Potter Question

by Ivana Taylor January 25, 2011
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This guest contribution comes from Philip the publisher of American Swagger blog.  Philip has the unique talent of being able to transform data into information and presentations that all of us would actually be excited to hear!  In this article, he talks about asking a magical question and the opportunities that it uncovers. Most sales [...]

Are Socially Networked CEOs More Successful?

by Ivana Taylor October 18, 2010
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The old adage “Birds of a feather flock together” or “You are who you are with” are there for a reason — because that’s exactly what happens.  It’s human nature to surround ourselves with people who are like us and whom we like.  The question is — are you using this tendency to your advantage or [...]

What’s Your Marketing Process?

by Ivana Taylor October 25, 2008

We want to know how you do “that marketing thing” in your business.  We want to know specifically what you do every day, how you manage it and how you get, keep and grow the customers you have. Here is my example: What do you do?: I spend the bulk of my time either consulting or [...]