Search Engines

10 Signs That You Are Skimping on Marketing

by Ivana Taylor August 26, 2010

In my latest post on AMEX Open Forum, I bring out the 10 signs that your are skimping on marketing.  Here is the summary: 1.  You Google your company’s name and/or product and a competitor’s site is listed WAY ahead of yours. 2.  You’ve lost more than one customer because of “price.” 3.  Your phones [...]

Great New Keyword Search Tool: The Google Wonder Wheel

by Ivana Taylor July 10, 2010

It’s been nearly a year since Google released their new keyword search tool: The Google Wonder Wheel. I’m not sure how this escaped me – maybe I didn’t see it because it was hidden behind the old menu.  But in their newly improved menu — it’s easy to find — see?  Here it is! If [...]

DIY Marketing Strategies at the AMEX Open Forum

by Ivana Taylor March 7, 2009

The internet is really a double edged sword.  On the one hand, anytime you have a question about absolutely anything, all you have to do is “Google” the phrase and up pop literally thousands of potential answers to your inquiry.  On the other hand, which sites do you trust to give you “executive” or “customer-worthy” [...]