sale

How to Use a Feature Benefit Table to Create an Irresistible Offer

by Ivana Taylor June 21, 2011
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If you’re in the process of putting together marketing literature or sales sheets — then you’ve come to the right place. You’ve done the hard work of putting together a product or service — and now it’s time to give your prospects and customers all the information that they will need to choose YOU instead [...]

10 Strategies to Boost Sales

by Ivana Taylor May 23, 2011
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The following article is a contribution from Julie Steelman is adapted from her book, “

Flip the Funnel Asks WHY We Focus on Prospects and Not on Customers

by Ivana Taylor July 3, 2010

If you’re a reluctant sales rep like me, then you already know how much MORE FUN it is to sell more stuff to existing customers than it is to get out there and find new customers, make nicey-nice, get them to like and trust you, get them to actually consider using your product and finally [...]