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How to Outsource Your DIYMarketing

by Ivana Taylor July 8, 2011
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I know — I can’t believe I’m writing to tell you how to outsource your DIYMarketing!  I mean the point is to save money by doing it yourself!  Well, you will be doing the important parts yourself.  I’m going to show you how to create a DIYMarketing system for all those things that you’re just [...]

Why the OneCoach Social Media Webinar is Time and Money Well Spent

by Ivana Taylor August 26, 2010

One of the things I LOVE about publishing DIYMarketers and serving as the DIY Marketing expert and resource for Small Business Trends and QuestionPro communities is that I get to explore and try programs that you might be interested in, but can’t afford to risk your time trying. Over the next 6 weeks I’m going [...]

How to Use Facebook to Recruit Online Survey Respondents

by Ivana Taylor June 24, 2010

I have to admit something to you — I’ve been avoiding blind brand surveys because it often requires a huge expense in finding a good list.  But no more! You already know that Facebook is now the biggest repository of demographic and psycho graphic information on the web.  And right now, marketers are having more fun than [...]

Small Biz CEO Pierces Face, Claims It’s Less Painful Than Figuring Out Next Marketing Move

by Ivana Taylor June 11, 2010

CLEVELAND – The CEO from a local company decided that getting his face pierced was actually less stressful and painful than figuring out what to do next with his marketing strategy. Mike Johnson (not his real name) was sitting in his office wondering how he was going to get his existing customers to buy more [...]

Finding Your Competitive Advantage #2: Customer Intimacy

by Ivana Taylor August 31, 2009

What if you could increase sales by simply setting yourself apart from the competition with some quantitative, relevent elements that your customer cares about? In this series of posts, we’re taking on the challenge of doing exactly that – step-by-step.  In the first post, we simply got our arms around the fact that a competitive [...]