Public relations

How to Determine Who Will Be the Social Media Voice

by Nick Stamoulis September 10, 2011
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A big part of online promotion is creating content that can be shared.  This includes email newsletters, article submissions, press release distribution, and blog post writing.  Social media is a great place to share this high quality content once it has been created.  Social media is important for numerous reasons.  It helps to build a [...]

BP’s PR Nightmare: Why Top Down, Command and Control Doesn’t Fly Anymore

by Ivana Taylor June 11, 2010

This video was posted in my Facebook stream today.  It’s both humerous and sad at the same time. This Could Be You…Unless Here is what some PR experts around the web are giving as advice to BP.  Read these and see how you can apply these to your business today. 9-Steps from Matt Eventoff: This is [...]

Tweet Chat: How Can You Use Promotional Items Build Your Brand and Your Business

by Ivana Taylor July 13, 2009

I’ve been working with some clients recently on trade show and event marketing strategies.  I have to admit that it’s been a while since I’ve ordered pens and mouse-pads for shows – but I have to think that there HAS to be something better out there than the traditional pens and sticky notes!  Don’t YOU? [...]

How to Build a Digital or Virtual Contact Into a Profitable Business Relationship

by Ivana Taylor July 4, 2009

What are you doing with all those digital or virtual relationships that you’ve built up over the months or years on social media?  If you’re still asking yourself the question of how social media is going to make you money or help you reach more customers, chances are you’re not doing enough to make that [...]

Tweet Chat: What’s the Relationship Between Social Media and PR?

by Ivana Taylor June 8, 2009

I’ve had this question in my mind for quite a while; What is the relationship between social media and PR?  I’ve always felt unskilled at PR, yet social media excites me.  And as I looked at which kinds of people were picking up on social media and how firms were using it – I noticed [...]