Marketing

Branding Lessons from an Unlikely Source: Embracing Your Point-of-View

by MichaelDiFrisco October 17, 2011
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Remember this: Branding is about discovering your specific idea; the one thing that you stand for. As a business owner or entrepreneur, your duty is to own a relevant, authentic, and differentiated idea that can live in the minds of your customers and prospects. With that thought firmly planted, let’s turn to the Food Network. [...]

How to Turn Your Web Site Into a Customer Magnet

by Ivana Taylor August 19, 2011
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If you’ve been looking at your web site and wishing it were a more powerful marketing tool, then you’re in luck – my latest article published on the AMEX Open Forum gives you a step-by-step process to review your existing site and upgrade the content and design to make it a more powerful component of [...]

Five Marketing Tactics to Make a Lasting Impression

by Ivana Taylor July 28, 2011
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There’s beauty in the immediacy of social media marketing — instantly you get feedback from customers on your products, service, brands, and campaigns. But the downside of that immediate exposure is its short shelf-life. What’s relevant one day is moot and forgotten the next. Even old-school networking has its drawbacks. A great first impression may [...]

4 Easy Steps Building a Plan for Marketing Automation

by Ivana Taylor July 25, 2011
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The holy grail of “marketing automation” continues to be the reining “shiny object” within the marketing industry.  First reserved for B2C, then for large enterprise B2B, marketing automation has now expanded into the small business market.  But too often companies think they need marketing automation and implement a full system right off the bat. Before [...]

Three Tools for Managing Your Social Media Marketing

by Ivana Taylor July 20, 2011
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Do it yourself marketing has seen several evolutions in the past several years. With the advancement of internet technology and then the social media revolution, DIY marketing has had to make several adjustments. In many ways, marketing has become intrinsically married to the internet and social media culture. For many DIY marketers, this can be [...]

5 Questions to Ask Before Branding Your Small Business

by Ivana Taylor July 18, 2011
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Sure, we know effective branding is crucial for a company’s viable success, but that doesn’t get us any closer to knowing how to implement a realistic branding strategy. Branding can be even more challenging for small business owners who might not have the funds needed for extensive marketing platforms. Fortunately, small businesses owners still have [...]

Social Media: Building Your Brand Across the World

by Ivana Taylor June 23, 2011
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In today’s technology-based world, social media is a crucial aspect of your marketing campaign. Think about it, everyone has a Facebook account, a Twitter handle, or a LinkedIn profile. And now, with smart phones proliferating the market, all of these social networks can be accessed with the touch of a button anywhere in the world [...]

How to Write Web Site Copy in 11 Easy Steps

by Ivana Taylor May 31, 2011
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I’ve been involved in a couple of web site revisions lately and I thought it might be a good idea to share the process with those of you who are considering giving your web site copy a rewrite. Step 1: Set Sales Conversion Goals.  Your web site is the most efficient and cost effective lead [...]

11 Easy Ways to Jump Start Your DIY Marketing Strategy

by Ivana Taylor May 27, 2011
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It’s the middle of the year and by this time you’ve been running a series of marketing strategies.  Some have worked and some didn’t.  This is a good time to stop and debrief about what worked in your marketing plan and why – and what didn’t work and why.  Use this handy checklist to see [...]

3 Easy Budget Friendly Brand Building Strategies

by Ivana Taylor May 12, 2011
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Creative marketing can do one of two things for you. Either you can dig yourself into debt and go full force ahead while crossing your fingers, hoping that the return will pay that loan or you can stop worrying and stick to your guns with a low budget. Often times, we have big dreams and [...]