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	<title>DIY Marketers &#187; marketing strategy</title>
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	<link>http://www.diymarketers.com</link>
	<description>Your Small Business Marketing Guide (tm) -- For CEOs with NO Marketing Department</description>
	<lastBuildDate>Fri, 30 Jul 2010 15:52:58 +0000</lastBuildDate>
	
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		<title>Small Biz CEO Pierces Face, Claims It&#8217;s Less Painful Than Figuring Out Next Marketing Move</title>
		<link>http://www.diymarketers.com/2010/06/11/small-biz-ceo-pierces-face-claims-its-less-painful-than-figuring-out-next-marketing-move/</link>
		<comments>http://www.diymarketers.com/2010/06/11/small-biz-ceo-pierces-face-claims-its-less-painful-than-figuring-out-next-marketing-move/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 14:04:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Featured Work]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Chief executive officer]]></category>
		<category><![CDATA[DIYMarketers.com]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[QuestionPro]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://diymarketers.em.extrememember.com/?p=2310</guid>
		<description><![CDATA[
			
				
			
		
CLEVELAND &#8211; The CEO from a local company decided that getting his face pierced was actually less stressful and painful than figuring out what to do next with his marketing strategy.
Mike Johnson (not his real name) was sitting in his office wondering how he was going to get his existing customers to buy more and [...]]]></description>
		<wfw:commentRss>http://www.diymarketers.com/2010/06/11/small-biz-ceo-pierces-face-claims-its-less-painful-than-figuring-out-next-marketing-move/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<item>
		<title>Are You Secretly Overwhelmed by Social Media?</title>
		<link>http://www.diymarketers.com/2010/05/05/are-you-secretly-overwhelmed-by-social-media/</link>
		<comments>http://www.diymarketers.com/2010/05/05/are-you-secretly-overwhelmed-by-social-media/#comments</comments>
		<pubDate>Wed, 05 May 2010 21:21:09 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[30 Minute Marketing]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Quick Tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Bizmore]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://diymarketers.em.extrememember.com/?p=1452</guid>
		<description><![CDATA[
			
				
			
		
It&#8217;s OK. No one is watching you here.  It&#8217;s completely safe to say that you&#8217;re overwhelmed by social media.  You are not alone.  I&#8217;ll be that you sometimes feel like a smoker stranded out in the cold puffing away on your traditional marketing strategy while those hip and trendy marketing folks are laughing it up [...]]]></description>
		<wfw:commentRss>http://www.diymarketers.com/2010/05/05/are-you-secretly-overwhelmed-by-social-media/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Tweet Chat: How Can You Use Promotional Items Build Your Brand and Your Business</title>
		<link>http://www.diymarketers.com/2009/07/13/tweet-chat-how-can-you-use-promotional-items-build-your-brand-and-your-business/</link>
		<comments>http://www.diymarketers.com/2009/07/13/tweet-chat-how-can-you-use-promotional-items-build-your-brand-and-your-business/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 15:13:55 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Discussions]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Tweet Forum]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Promotional item]]></category>
		<category><![CDATA[Promotional Products]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Trade fair]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[Varied Merchandise]]></category>

		<guid isPermaLink="false">http://www.diymarketers.com/?p=741</guid>
		<description><![CDATA[[ July 13, 2009; 11:30 am to 12:30 pm. ] I've been working with some clients recently on trade show and event marketing strategies.  I have to admit that it's been a while since I've ordered pens and mouse-pads for shows - but I have to think that there HAS to be something better out there than the traditional pens and sticky notes!  Don't YOU?

Today [...]]]></description>
		<wfw:commentRss>http://www.diymarketers.com/2009/07/13/tweet-chat-how-can-you-use-promotional-items-build-your-brand-and-your-business/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Small Business Tips on Emotionally Connecting with Customers Part 1</title>
		<link>http://www.diymarketers.com/2009/05/18/small-business-tips-on-emotionally-connecting-with-customers-part-1/</link>
		<comments>http://www.diymarketers.com/2009/05/18/small-business-tips-on-emotionally-connecting-with-customers-part-1/#comments</comments>
		<pubDate>Mon, 18 May 2009 12:07:13 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Tweet Forum]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.diymarketers.com/?p=511</guid>
		<description><![CDATA[
			
				
			
		

 
I just ran across an article that outlined the recent results of some studies that again show that more than 85% of our decision-making is EMOTIONAL and not rational. We&#8217;ve all known this to be true on a very basic level, but for whatever reason, we still cling to this notion that we need logical [...]]]></description>
		<wfw:commentRss>http://www.diymarketers.com/2009/05/18/small-business-tips-on-emotionally-connecting-with-customers-part-1/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Tweet Chat Summary: Marketing Mavens, Marketing Resources, Marketing Ideas Revealed</title>
		<link>http://www.diymarketers.com/2009/03/31/tweet-chat-summary-marketing-mavens-marketing-resources-marketing-ideas-revealed/</link>
		<comments>http://www.diymarketers.com/2009/03/31/tweet-chat-summary-marketing-mavens-marketing-resources-marketing-ideas-revealed/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 13:01:13 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Tweet Forum]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Advertising]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Word of Mouth]]></category>

		<guid isPermaLink="false">http://www.diymarketers.com/?p=390</guid>
		<description><![CDATA[
			
				
			
		

We held out first #DIYMKT tweet chat on Monday March 30, 2009 from 11:30am -12:30pm EST.   I don&#8217;t know about the people attending, but I found it an amazing experience.
I was most surprised at the amount of energy that came through cyberspace.  I had this list of questions, but the group had questions of there [...]]]></description>
		<wfw:commentRss>http://www.diymarketers.com/2009/03/31/tweet-chat-summary-marketing-mavens-marketing-resources-marketing-ideas-revealed/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Segment Your Customers, Differentiate Your Business and Thrive</title>
		<link>http://www.diymarketers.com/2009/03/11/how-to-segment-your-customers-differentiate-your-business-and-thrive/</link>
		<comments>http://www.diymarketers.com/2009/03/11/how-to-segment-your-customers-differentiate-your-business-and-thrive/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 14:52:05 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[30 Minute Marketing]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Advertising and Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Market segment]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[MicroVision]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.diymarketers.com/?p=304</guid>
		<description><![CDATA[
			
				
			
		
If you don&#8217;t do or &#8220;get&#8221; segmentation, your business is really missing out on dollars and opportunities.  Segmentation is the secret weapon of any effective marketing program.  In it&#8217;s simplest form, segmentation basically involves putting your customers into &#8220;like&#8221; groups; women or men, for example.   Ever wondered why we segment or how someone decided on [...]]]></description>
		<wfw:commentRss>http://www.diymarketers.com/2009/03/11/how-to-segment-your-customers-differentiate-your-business-and-thrive/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Referral and List Building Secrets of LinkedIn (or any Group)</title>
		<link>http://www.diymarketers.com/2009/02/08/referral-and-list-building-secrets-of-linkedin-or-any-group/</link>
		<comments>http://www.diymarketers.com/2009/02/08/referral-and-list-building-secrets-of-linkedin-or-any-group/#comments</comments>
		<pubDate>Sun, 08 Feb 2009 15:22:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Direct Marketing]]></category>
		<category><![CDATA[Do it yourself]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[list building]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Outlook]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.diymarketers.com/?p=169</guid>
		<description><![CDATA[
			
				
			
		

Regardless of what your product, service or offering is &#8212; the best way to get and keep loyal customers is by direct marketing to a list.
It&#8217;s not about the number of people you have on your list that will determine the success or failure of your campaign, it&#8217;s the relevance of your offer to the [...]]]></description>
		<wfw:commentRss>http://www.diymarketers.com/2009/02/08/referral-and-list-building-secrets-of-linkedin-or-any-group/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Selling to Small Business Blog is a Great Resource for DIY Marketing</title>
		<link>http://www.diymarketers.com/2009/02/07/selling-to-small-business-blog-is-a-great-resource-for-diy-marketing/</link>
		<comments>http://www.diymarketers.com/2009/02/07/selling-to-small-business-blog-is-a-great-resource-for-diy-marketing/#comments</comments>
		<pubDate>Sat, 07 Feb 2009 16:32:40 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[DIY Marketing]]></category>
		<category><![CDATA[Do it yourself]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[review]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[selling to small business]]></category>
		<category><![CDATA[Small Business Trends]]></category>

		<guid isPermaLink="false">http://www.diymarketers.com/?p=165</guid>
		<description><![CDATA[
			
				
			
		

One of the things you can expect from DIYMarketers are periodic reviews of tools and resources that you&#8217;ll find helpful in selling to small businesses.
We all have a long list of blogs and articles we read every day &#8211; but I have to strongly recommend &#8220;Selling to Small Business.&#8221;  If you&#8217;re already an avid reader [...]]]></description>
		<wfw:commentRss>http://www.diymarketers.com/2009/02/07/selling-to-small-business-blog-is-a-great-resource-for-diy-marketing/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Building Your Brand From the Inside Out</title>
		<link>http://www.diymarketers.com/2008/11/18/building-your-brand-from-the-inside-out/</link>
		<comments>http://www.diymarketers.com/2008/11/18/building-your-brand-from-the-inside-out/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 13:24:53 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Brand]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing research]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Strengths Finder 2.0]]></category>

		<guid isPermaLink="false">http://www.diymarketers.com/?p=41</guid>
		<description><![CDATA[
			
				
			
		

Most marketers are taught that you should first pick the market to go after and then literally alter yourself to become appealing to them as a choice.  Believe me, I&#8217;ve tried and found that it&#8217;s just too hard and too expensive for most small businesses.
My preference is to build a brand from the inside [...]]]></description>
		<wfw:commentRss>http://www.diymarketers.com/2008/11/18/building-your-brand-from-the-inside-out/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Lazy Marketer&#8217;s Planning Guide</title>
		<link>http://www.diymarketers.com/2008/10/29/the-lazy-marketers-planning-guide/</link>
		<comments>http://www.diymarketers.com/2008/10/29/the-lazy-marketers-planning-guide/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 12:48:04 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[strategic planning worksheet]]></category>
		<category><![CDATA[SWOT]]></category>

		<guid isPermaLink="false">http://www.diymarketers.com/?p=25</guid>
		<description><![CDATA[
			
				
			
		

The end of October typically means that most marketing people are getting roped into some of that &#8220;Strategic Planning&#8221; we like to do toward the end of the year.
There is a much easier way to do this.  Instead of scanning and researching EVERY possibility &#8211; when in doubt think SWOT: Strengths, Weaknesses, Opportunities and [...]]]></description>
		<wfw:commentRss>http://www.diymarketers.com/2008/10/29/the-lazy-marketers-planning-guide/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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