marketing strategy

Why Create a Commitment Ahead of Your Marketing Objective

by Ivana Taylor November 14, 2011
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We’re almost into 2012 and if you haven’t created an official marketing plan, you’ve at least been thinking about what marketing activities you’re going to invest in for the next year. Choosing among the myriad strategies and tools to implement them can be a real challenge.  And not every company has a mission or purpose [...]

Consistency is the Key to Internet Marketing Success

by Ivana Taylor June 15, 2011
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It takes more than setting up a website to find success online these days.  A company website is certainly the foundation of any internet marketing strategy, but it’s more about the overall online presence of the company.  A target audience member should be able to interact with a company or brand via many different touchpoints [...]

11 Easy Ways to Jump Start Your DIY Marketing Strategy

by Ivana Taylor May 27, 2011
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It’s the middle of the year and by this time you’ve been running a series of marketing strategies.  Some have worked and some didn’t.  This is a good time to stop and debrief about what worked in your marketing plan and why – and what didn’t work and why.  Use this handy checklist to see [...]

What’s Your Daily Marketing Ritual?

by Ely Delaney January 12, 2011
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Do you have a daily ritual? Most people have them. They get up. Take a shower. Get dressed. Make coffee. Etc. You know the drill. But when it comes to marketing, most business owners don’t have daily ritual for their marketing. The one thing I ask my clients religiously is… “What have you done to [...]

‘Tis the Season…For Strategic Planning!

by Krissi Barr October 26, 2010
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The first holiday ad always sends a minor shock down our spines.  Is it really that time again? You may not be in the holiday spirit yet, but it ‘tis the season to get working on your 2011 strategic plan! Most companies know they should develop a strategic plan, and 70% actually write them.  The [...]

Small Biz CEO Pierces Face, Claims It’s Less Painful Than Figuring Out Next Marketing Move

by Ivana Taylor June 11, 2010

CLEVELAND – The CEO from a local company decided that getting his face pierced was actually less stressful and painful than figuring out what to do next with his marketing strategy. Mike Johnson (not his real name) was sitting in his office wondering how he was going to get his existing customers to buy more [...]

Are You Secretly Overwhelmed by Social Media?

by Ivana Taylor May 5, 2010

It’s OK. No one is watching you here.  It’s completely safe to say that you’re overwhelmed by social media.  You are not alone.  I’ll be that you sometimes feel like a smoker stranded out in the cold puffing away on your traditional marketing strategy while those hip and trendy marketing folks are laughing it up [...]

Tweet Chat: How Can You Use Promotional Items Build Your Brand and Your Business

by Ivana Taylor July 13, 2009

I’ve been working with some clients recently on trade show and event marketing strategies.  I have to admit that it’s been a while since I’ve ordered pens and mouse-pads for shows – but I have to think that there HAS to be something better out there than the traditional pens and sticky notes!  Don’t YOU? [...]

Small Business Tips on Emotionally Connecting with Customers Part 1

by Ivana Taylor May 18, 2009

I just ran across an article that outlined the recent results of some studies that again show that more than 85% of our decision-making is EMOTIONAL and not rational. We’ve all known this to be true on a very basic level, but for whatever reason, we still cling to this notion that we need logical [...]

Tweet Chat Summary: Marketing Mavens, Marketing Resources, Marketing Ideas Revealed

by Ivana Taylor March 31, 2009

We held out first #DIYMKT tweet chat on Monday March 30, 2009 from 11:30am -12:30pm EST.   I don’t know about the people attending, but I found it an amazing experience. I was most surprised at the amount of energy that came through cyberspace.  I had this list of questions, but the group had questions of [...]