Small Biz CEO Pierces Face, Claims It’s Less Painful Than Figuring Out Next Marketing Move
CLEVELAND – The CEO from a local company decided that getting his face pierced was actually less stressful and painful than figuring out what to do next with his marketing strategy.
Mike Johnson (not his real name) was sitting in his office wondering how he was going to get his existing customers to buy more and [...]
Check Out This Terrific Elevator Pitch Template
Because DIY Marketers is here to be your “Consumer Reports” of marketing, I’m always looking at tools, programs and systems that will cut the trial-and-error out of your process – and save you money too.
I’ve been participating in the OneCoach program over the last several months and I have recommended it whole-heartedly to anyone who [...]
Should You Outsource Your Company’s Social Marketing?
This is a guest post by ICLP, which provides loyalty marketing solutions to help businesses create, retain & grow profitable relationships.
Today outsourcing has become an accepted business practice, with companies preferring to focus on their core competencies. Accountancy, Recruitment, IT, Finance and even Human Resources are now commonly outsourced. Marketing on the other hand was [...]
The Referral Engine: Teaching Your Business to Market Itself
If we all know that referrals are the best, most cost-effective marketing strategy, then WHY OH WHY do we continue to leave referrals up to fate or some happy coincidence? I honestly don’t know. In fact, it’s frustrating to see so many new, ideal, wonderful and profitable clients simply going un-harvested, just because you treated referrals as something that just happen and not like a powerful strategy.
Well, it seems that I am not the only one. John Jantsch, author of “DuctRead More
From Small Business Trends
The Referral Engine: Teaching Your Business to Market Itself
Are You Secretly Overwhelmed by Social Media?
It’s OK. No one is watching you here. It’s completely safe to say that you’re overwhelmed by social media. You are not alone. I’ll be that you sometimes feel like a smoker stranded out in the cold puffing away on your traditional marketing strategy while those hip and trendy marketing folks are laughing it up [...]
InfusionCon Entrepreneur Turns Experience Into Equity
InfusionCon is literally teeming with entrepreneurs who are committed to building a turnkey marketing system using InfusionSoft software and their ingenuity.
Over the course of the conference, I’m going to be sharing candid and unedited interviews that I get with entrepreneurs at the conference.
Mike Lawrence is just one of those entrepreneurs. He’s the brains behind www.Done4YouJV.com, [...]
Questions to Ask Entrepreneurs
I’m currently at the InfusionCon marketing conference in Phoenix, Arizona. I’m here as part of Anita Campbell’s Small Business Trends team and our objective is to promote BizSugar — the only bookmarking site dedicated specifically to small business.
We’ve decided to get people excited about the site by actually showing them how it works. We’re going [...]
Tweet Chat: How Can You Use Promotional Items Build Your Brand and Your Business
[ July 13, 2009; 11:30 am to 12:30 pm. ] I’ve been working with some clients recently on trade show and event marketing strategies. I have to admit that it’s been a while since I’ve ordered pens and mouse-pads for shows – but I have to think that there HAS to be something better out there than the traditional pens and sticky notes! Don’t YOU?
Today [...]
April 13 Tweet Chat: The Living Marketing Plan
[ April 13, 2009; 11:30 am to 12:30 pm. ]
Download of Tweet Chat : The Living Marketing Plan
Have you adjusted your marketing plan for this economy?
Did you see it coming?
Did you get your budget slashed? What have you done about it?
Do you have a quick and dirty marketing planning system that you use?
What’s the most creative adjustment that you’ve made to your makreting plan [...]
Referral and List Building Secrets of LinkedIn (or any Group)
Regardless of what your product, service or offering is — the best way to get and keep loyal customers is by direct marketing to a list.
It’s not about the number of people you have on your list that will determine the success or failure of your campaign, it’s the relevance of your offer to the [...]
