Market Research

How to Outsource Your DIYMarketing

by Ivana Taylor July 8, 2011
Thumbnail image for How to Outsource Your DIYMarketing

I know — I can’t believe I’m writing to tell you how to outsource your DIYMarketing!  I mean the point is to save money by doing it yourself!  Well, you will be doing the important parts yourself.  I’m going to show you how to create a DIYMarketing system for all those things that you’re just [...]

Need a GutCheck on Your Marketing or Business Ideas?

by Ivana Taylor February 17, 2011
Thumbnail image for Need a GutCheck on Your Marketing or Business Ideas?

Just a few years ago, a marketing executive or PR firm had to spend many thousands of dollars to establish their target consumer demographic, attitudes, and motivations through focus groups or other traditional qualitative research methods. In addition, the information-gathering, analysis, and reports took weeks and sometimes months to complete. That often spelled disaster to [...]

How to Use Feedback as a Brand Builder

by Ivana Taylor December 23, 2009

Don’t think of market research and customer feedback as an annual event.  Use it to leverage your marketing strategy and further build your brand. Take some pointers from Proctor and Gamble and my experience with how they use customer feedback to build their brand and improve their product: