by Ivana Taylor
July 8, 2011
I know — I can’t believe I’m writing to tell you how to outsource your DIYMarketing! I mean the point is to save money by doing it yourself! Well, you will be doing the important parts yourself. I’m going to show you how to create a DIYMarketing system for all those things that you’re just [...]
by Ivana Taylor
February 17, 2011
Just a few years ago, a marketing executive or PR firm had to spend many thousands of dollars to establish their target consumer demographic, attitudes, and motivations through focus groups or other traditional qualitative research methods. In addition, the information-gathering, analysis, and reports took weeks and sometimes months to complete. That often spelled disaster to [...]
