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How to Become an Online Influencer in 10 Easy Steps

by Ivana Taylor September 13, 2011
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      This post originally appeared on Charlie Cook’s Marketing for Success site.  If you haven’t checked it out, I strongly encourage you to do so.  It is absolutely crawling with smart people with great advice . I’m re-printing the tips for those of you that missed it. Identify your target audience.  This is [...]

Cooking up a Killer Referral Strategy Using Social Media

by Ivana Taylor September 8, 2011
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This post is part of a “Blog Carnival” that’s being hosted by Tea Silvestre from The Word Chef Blog.  The theme of the carnival is “Building Business Relationships” it’s part of a series of posts on the subject from a variety of small business experts. Building referrals is just as important now as if was [...]

Three Tools for Managing Your Social Media Marketing

by Ivana Taylor July 20, 2011
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Do it yourself marketing has seen several evolutions in the past several years. With the advancement of internet technology and then the social media revolution, DIY marketing has had to make several adjustments. In many ways, marketing has become intrinsically married to the internet and social media culture. For many DIY marketers, this can be [...]

Nimble is a New Social CRM Tool That Streamlines Your Sales and Social Media Activities

by Ivana Taylor July 1, 2011
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I’m always being asked for strategies to increase the ROI of social media.  DIYMarketers are busy folks and no one has any time to waste. My advice to every crazy-busy  small business owner who has recognized that social media as a marketing vehicle is just too valuable to pass up is to streamline and automate [...]

Social Media: Building Your Brand Across the World

by Ivana Taylor June 23, 2011
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In today’s technology-based world, social media is a crucial aspect of your marketing campaign. Think about it, everyone has a Facebook account, a Twitter handle, or a LinkedIn profile. And now, with smart phones proliferating the market, all of these social networks can be accessed with the touch of a button anywhere in the world [...]

An Open Review of Viadeo

by Ivana Taylor June 1, 2011
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As if you didn’t have enough social media channels to manage, our guest author today, Jey Raul, introduces us to Viadeo, which is gaining traction in Europe.  It’s a social bookmarking site you’ll want to explore and see in how it compares to all the others. Viadeo is a social network created by Thierry Lunati [...]

7 Behaviors That Are Hurting Your Business and Your Brand

by Ivana Taylor March 3, 2011
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When you’re running around trying to generate sales and build your business, you may not be thinking about some basics that you may not think are important, but may actually be hurting your brand.  Go through this list and if you’re doing any of these – quickly and quietly make the change, you will notice [...]

A SEO LinkedIn Tip

by Healy Jones November 16, 2010
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Ivana has been publishing some great tips on using LinkedIn as a customer communication tool. A strong LinkedIn profile offers some other benefits, and one of the most overlooked is the ability to use your profile as a search engine optimization tool for your business. LinkedIn give you the opportunity to have up to three [...]

Why CEOs Should Use LinkedIn Instead of Avoiding It

by Ivana Taylor October 16, 2010
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Attention CEOs Who Hate LinkedIn As the leader of your company – there are so many more important things to think about than whether you’re on LinkedIn, the quality of your profile or any of that stupid social networking fluff.  You’ve got a company to run.  It’s all about profits, new, more profitable customers, launching [...]

Website Redesign Checklist for CEOs

by Ivana Taylor September 13, 2010
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I ran across this fantastic article on the OneCoach blog called “10 Most Common Website Mistakes” where they outlined some of the basics of what should be and should NOT be on your web site. And this inspired me to write a take on this with my own checklist which includes some of their points [...]