John Jantsch

The Referral Engine: Teaching Your Business to Market Itself

by Ivana Taylor May 8, 2010

The Referral Engine by John JantschIf we all know that referrals are the best, most cost-effective marketing strategy, then WHY OH WHY do we continue to leave referrals up to fate or some happy coincidence?  I honestly don’t know.  In fact, it’s frustrating to see so many new, ideal, wonderful and profitable clients simply going un-harvested, just because you treated referrals as something that just happen and not like a powerful strategy.

Well, it seems that I am not the only one.  John Jantsch, author of “DuctRead More

From Small Business Trends

The Referral Engine: Teaching Your Business to Market Itself

No More Marketing Plan Documents – Take it Interactive

by Ivana Taylor July 10, 2009

I’m currently in the process of pulling together a marketing plan.  It’s recently dawned on me that I hadn’t really done a “Marketing Plan Document” in YEARS!  But that doesn’t mean I hadn’t done a marketing plan.  In fact, I’ve done several of them – for myself and for clients. But something has changed — [...]