Internet marketing

How to Turn Your Web Site Into a Customer Magnet

by Ivana Taylor August 19, 2011
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If you’ve been looking at your web site and wishing it were a more powerful marketing tool, then you’re in luck – my latest article published on the AMEX Open Forum gives you a step-by-step process to review your existing site and upgrade the content and design to make it a more powerful component of [...]

How to Succeed in Business Without Really Trying

by Adam Blitzer August 17, 2011
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Today’s guest post is by Adam Blitzer, COO and Co-founder of Pardot, a marketing and email automation system.   The key to sales and marketing in a small business is efficiency. Marketing automation technology can help tremendously by eliminating manual effort and nurturing leads. Small companies often have a seat-of-your-pants approach to marketing, simply because they [...]

Should You Outsource Your Company’s Social Marketing?

by Ivana Taylor May 26, 2010

This is a guest post by ICLP, which provides loyalty marketing solutions to help businesses create, retain & grow profitable relationships.

April 13 Tweet Chat: The Living Marketing Plan

by Ivana Taylor April 8, 2009

Download of Tweet Chat : The Living Marketing Plan   Have you adjusted your marketing plan for this economy? Did you see it coming? Did you get your budget slashed?  What have you done about it? Do you have a quick and dirty marketing planning system that you use? What’s the most creative adjustment that [...]