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How to Become an Online Influencer in 10 Easy Steps

by Ivana Taylor September 13, 2011
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      This post originally appeared on Charlie Cook’s Marketing for Success site.  If you haven’t checked it out, I strongly encourage you to do so.  It is absolutely crawling with smart people with great advice . I’m re-printing the tips for those of you that missed it. Identify your target audience.  This is [...]

Consistency is the Key to Internet Marketing Success

by Ivana Taylor June 15, 2011
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It takes more than setting up a website to find success online these days.  A company website is certainly the foundation of any internet marketing strategy, but it’s more about the overall online presence of the company.  A target audience member should be able to interact with a company or brand via many different touchpoints [...]

Take Advantage of the Power of Your Older Blog Posts

by Healy Jones May 25, 2011
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Your older blog posts aren’t just sitting there – they have powerful SEO juice and may also be attracting decent numbers of visitors. Don’t let them go to waste! Consider adding targeted links and marketing messages to your highest page ranked older posts. All those old blog posts don’t just sit there gathering dust; Google [...]

Define What “Works” or Risk Financial Disappointment

by Steve Wilkinghoff May 5, 2011
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Steve Wilkinghoff is the author of “Found Money” (One of my MOST FAVORITE books).  Steve’s gift is the rare combination of managerial accounting smarts with a marketing focus.  In other words – he can tell you which products are making money and which aren’t — and what to do about it.  In this debut article, [...]

The Industrial Marketer’s Guide to an Effective Industrial Website

by Ivana Taylor May 4, 2011
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Just because you’re in the manufacturing business, doesn’t mean that your web site has to look like your shop floor.  I’m not sure who decided that people who purchase industrial products suddenly stop caring about what a site looks like or how easy it is to navigate. When you stop and think about it — [...]

How to Use 2-Dimensional Codes Like QR Codes and Mobi Tags

by Ivana Taylor April 14, 2011
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Have you noticed these little black and white or colored boxes popping up in magazines, trade shows and in retail stores lately? They are part of a category called 2-Dimensional (2-D) codes. They are actually a bar code that can hold a lot more information than a traditional 1-dimensional bar code that we are all [...]

How to Record a Professional Voice Mail Greeting That Attracts Customers

by Ivana Taylor April 13, 2011
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What’s the probability that the next time you call someone at the office, that you’re going to get voice mail?  I’d say it’s pretty high.  And if you’re like most of us, you might be making an assumption about voice mail that might have been true in its early days, but couldn’t be further from [...]

SEO and Link Building Insights for Small Business

by Ivana Taylor March 21, 2011
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For a company just beginning phase two of its SEO campaign, the link building strategy, one of thehardest things is finding a solid place to start. It’s easy to get pulled in many different directions and endup trying to do too much while accomplishing very little. Instead of trying to reinvent the wheel, websiteowners should [...]

Do You Have a Marketing Map?

by Ivana Taylor January 19, 2011
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When my husband and I first started dating we had a fight that could have ended the relationship.  Instead, he taught me something that has made a tremendous improvement on how I travel and how I think about marketing plans. A Personal Story We were on our way to Washington DC and he asked me [...]

5 DIY Fanbase Marketing Ideas You Can Implement in 5 Minutes

by Paul Rosenfeld September 16, 2010
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At Fanminder, we’re on the front lines of a re-invention of marketing. The days of expensive local newspaper or Yellow Pages ads are fast waning. Direct mail lost its punch years ago. And even email is on the ropes, knocked about by a bevy of real-time communications services such as texting, Twitter, and FourSquare. With [...]