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	<title>DIY Marketers &#187; Gift</title>
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	<description>Your Small Business Marketing Guide (tm) -- For CEOs with NO Marketing Department</description>
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		<title>A Method to Find Your Unique Selling Proposition</title>
		<link>http://www.diymarketers.com/2008/11/05/a-method-to-find-your-unique-selling-proposition/</link>
		<comments>http://www.diymarketers.com/2008/11/05/a-method-to-find-your-unique-selling-proposition/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 16:31:22 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Business card]]></category>
		<category><![CDATA[Credit card]]></category>
		<category><![CDATA[Figure out your USP]]></category>
		<category><![CDATA[Gift]]></category>
		<category><![CDATA[Index card]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>

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It&#8217;s a funny thing about our &#8220;Uniqueness.&#8221;  Everyone else seems to be so much clearer on what we offer that&#8217;s unique than we are.
Years ago, I ran into this &#8220;gift&#8221; worksheet in a book.  I honestly have no idea which book it was &#8211; and if anyone has seen this before &#8211; please [...]]]></description>
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