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Mindflash Offers A New Revenue Channel For Subject Matter Experts in Small Business

by Ivana Taylor September 15, 2011
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Attention Small Business Experts!  Here’s a New Way to Add Dollars to Your Bottom Line! There is nothing that a marketing person loves more than finding new ways to add customers and profitable revenue to the bottom line.  So when the folks over at Mindflash approached me with their latest innovation, I got really excited [...]

How to Determine Who Will Be the Social Media Voice

by Nick Stamoulis September 10, 2011
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A big part of online promotion is creating content that can be shared.  This includes email newsletters, article submissions, press release distribution, and blog post writing.  Social media is a great place to share this high quality content once it has been created.  Social media is important for numerous reasons.  It helps to build a [...]

Cooking up a Killer Referral Strategy Using Social Media

by Ivana Taylor September 8, 2011
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This post is part of a “Blog Carnival” that’s being hosted by Tea Silvestre from The Word Chef Blog.  The theme of the carnival is “Building Business Relationships” it’s part of a series of posts on the subject from a variety of small business experts. Building referrals is just as important now as if was [...]

How to Use Involver to Drive Web Traffic to Your Facebook Page

by Martina Iring August 1, 2011
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Involver is an easy to use Facebook Tab Tool that integrates social media channels into your Facebook page I visit a lot of Facebook business pages. I’m always poking around, checking out different small businesses, liking and commenting. That’s part of what being an internet marketer is all about. In many cases, the Facebook page [...]

Three Tools for Managing Your Social Media Marketing

by Ivana Taylor July 20, 2011
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Do it yourself marketing has seen several evolutions in the past several years. With the advancement of internet technology and then the social media revolution, DIY marketing has had to make several adjustments. In many ways, marketing has become intrinsically married to the internet and social media culture. For many DIY marketers, this can be [...]

Social Media: Building Your Brand Across the World

by Ivana Taylor June 23, 2011
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In today’s technology-based world, social media is a crucial aspect of your marketing campaign. Think about it, everyone has a Facebook account, a Twitter handle, or a LinkedIn profile. And now, with smart phones proliferating the market, all of these social networks can be accessed with the touch of a button anywhere in the world [...]

What Makes Anthony Weiner’s Stupid Story So Relevant and So Viral?

by Ivana Taylor June 4, 2011
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Are we really still talking about a picture of Anthony Weiner’s weiner?  Of course we are because we are all ten-year-olds at heart. WHAT DO YOU THINK? If you’re reading this on your smart phone, click over to http://surveyswipe.com/download and download either the iPhone or the Android application.  After the download, open the app and [...]

An Open Review of Viadeo

by Ivana Taylor June 1, 2011
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As if you didn’t have enough social media channels to manage, our guest author today, Jey Raul, introduces us to Viadeo, which is gaining traction in Europe.  It’s a social bookmarking site you’ll want to explore and see in how it compares to all the others. Viadeo is a social network created by Thierry Lunati [...]

3 Easy Budget Friendly Brand Building Strategies

by Ivana Taylor May 12, 2011
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Creative marketing can do one of two things for you. Either you can dig yourself into debt and go full force ahead while crossing your fingers, hoping that the return will pay that loan or you can stop worrying and stick to your guns with a low budget. Often times, we have big dreams and [...]

Define What “Works” or Risk Financial Disappointment

by Steve Wilkinghoff May 5, 2011
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Steve Wilkinghoff is the author of “Found Money” (One of my MOST FAVORITE books).  Steve’s gift is the rare combination of managerial accounting smarts with a marketing focus.  In other words – he can tell you which products are making money and which aren’t — and what to do about it.  In this debut article, [...]