How to Build a Targeted Online Community: Deciding on a List Building Strategy
I’ve been playing with DIYMarketers for over a year and now it’s time to finally start building an online community. I’ve read lots of articles and gotten lots of tips. But it’s been hard to move from just reading and learning to actually doing.
As luck would have it, I had the opportunity to interview Victoria [...]
How to Use Facebook to Recruit Online Survey Respondents
I have to admit something to you — I’ve been avoiding blind brand surveys because it often requires a huge expense in finding a good list. But no more!
You already know that Facebook is now the biggest repository of demographic and psycho graphic information on the web. And right now, marketers are having more fun than ever [...]
BP’s PR Nightmare: Why Top Down, Command and Control Doesn’t Fly Anymore
This video was posted in my Facebook stream today. It’s both humerous and sad at the same time.
This Could Be You…Unless
Here is what some PR experts around the web are giving as advice to BP. Read these and see how you can apply these to your business today.
9-Steps from Matt Eventoff: This is a terrific article [...]
Should You Outsource Your Company’s Social Marketing?
This is a guest post by ICLP, which provides loyalty marketing solutions to help businesses create, retain & grow profitable relationships.
Today outsourcing has become an accepted business practice, with companies preferring to focus on their core competencies. Accountancy, Recruitment, IT, Finance and even Human Resources are now commonly outsourced. Marketing on the other hand was [...]
Tweet Chat: Referrals, Networking and New Business
[ July 20, 2009; 11:30 am to 12:30 pm. ] In this particular conversation, we were talking about working a structured referral strategy. What I mean by structured is that you are actively “working” referral relationships and NOT to makeing them this wonderful surprise! Referrals are a result of your customers and contacts selling for you.
How to Build a Digital or Virtual Contact Into a Profitable Business Relationship
What are you doing with all those digital or virtual relationships that you’ve built up over the months or years on social media? If you’re still asking yourself the question of how social media is going to make you money or help you reach more customers, chances are you’re not doing enough to make that [...]
Small Business Tips on Emotionally Connecting with Customers Part 1
I just ran across an article that outlined the recent results of some studies that again show that more than 85% of our decision-making is EMOTIONAL and not rational. We’ve all known this to be true on a very basic level, but for whatever reason, we still cling to this notion that we need logical [...]
Six Simple Ways to Get Your Brand Online
Today marks exactly the 33rd time this month I’ve told someone to get their brand online. That’s an average of once a day that I have this conversation. It all starts with how to connect with a targeted audience. Then it moves on to the inevitable cost of marketing and finally ends with my asking [...]
Tweet Chat Summary: Marketing Mavens, Marketing Resources, Marketing Ideas Revealed
We held out first #DIYMKT tweet chat on Monday March 30, 2009 from 11:30am -12:30pm EST. I don’t know about the people attending, but I found it an amazing experience.
I was most surprised at the amount of energy that came through cyberspace. I had this list of questions, but the group had questions of there [...]
How to Use Social Media to Complement Your Referral Strategy
If you’ve been building your business by referral, then you’ve probably been wondering how to fit in all these wonderful social media and connection tools into your system. If you haven’t quite figured it out – don’t fret. You’re not the only one. There are probably hundreds of social and networking tools out there and [...]
