Check Out This Terrific Elevator Pitch Template
Because DIY Marketers is here to be your “Consumer Reports” of marketing, I’m always looking at tools, programs and systems that will cut the trial-and-error out of your process – and save you money too.
I’ve been participating in the OneCoach program over the last several months and I have recommended it whole-heartedly to anyone who [...]
DIY Marketing Strategies at the AMEX Open Forum
The internet is really a double edged sword. On the one hand, anytime you have a question about absolutely anything, all you have to do is “Google” the phrase and up pop literally thousands of potential answers to your inquiry. On the other hand, which sites do you trust to give you “executive” or “customer-worthy” [...]
Referral and List Building Secrets of LinkedIn (or any Group)
Regardless of what your product, service or offering is — the best way to get and keep loyal customers is by direct marketing to a list.
It’s not about the number of people you have on your list that will determine the success or failure of your campaign, it’s the relevance of your offer to the [...]
Selling to Small Business Blog is a Great Resource for DIY Marketing
One of the things you can expect from DIYMarketers are periodic reviews of tools and resources that you’ll find helpful in selling to small businesses.
We all have a long list of blogs and articles we read every day – but I have to strongly recommend “Selling to Small Business.” If you’re already an avid reader [...]
If Your Marketing Isn’t Messy, You’re Not Doing it Right
The DIYMarketers and Toilet Paper Entrepreneur 3-Sheet Strategy Tele-Seminar is TOMORROW February 6, 2009 from 12:10 to 3:10 EST! If you haven’t registered — here is one of your last opportunities to do that.
I’m going to share something with you all. It has been a messy process. Like many of you, I’ve read my share [...]
How to Opt Out of This Crappy Economy and Thrive
I’ve never been one of these people who gets all passionate about causes. Don’t get me wrong; I care about the environment, I care about animals and little children all over the world — I just don’t have that special tug at the heart and mind that inspires me to get on a soapbox about [...]
Wabi Sabi Marketing Strategy
Wabi Sabi is the Japanese term for finding beauty in imperfection. This kind of philosophy is just what the doctor ordered when it comes to doing marketing on a budget.
With the recent success of cinema verite commercials like the Burger Kind “We’ve discontinued the Whopper” commercials, and the scads of “low budget” You Tube [...]
