Do it yourself

How to Use a Feature Benefit Table to Create an Irresistible Offer

by Ivana Taylor June 21, 2011
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If you’re in the process of putting together marketing literature or sales sheets — then you’ve come to the right place. You’ve done the hard work of putting together a product or service — and now it’s time to give your prospects and customers all the information that they will need to choose YOU instead [...]

Affordable Branding for DIY Marketers

by Ivana Taylor August 30, 2010

Branding can be an expensive proposition. Either you do it yourself and pull all your hair out.  Or you hire someone and they pull all your money out.  At the end of either process, you level of happiness for the time, money and effort may or may not be what you’d expected. Just this morning, [...]

Check Out This Terrific Elevator Pitch Template

by Ivana Taylor June 7, 2010

Since this article was originally posted, OneCoach is no longer in business. Because DIY Marketers is here to be your “Consumer Reports” of marketing, I’m always looking at tools, programs and systems that will cut the trial-and-error out of your process – and save you money too. I’ve been participating in the OneCoach program over [...]

DIY Marketing Strategies at the AMEX Open Forum

by Ivana Taylor March 7, 2009

The internet is really a double edged sword.  On the one hand, anytime you have a question about absolutely anything, all you have to do is “Google” the phrase and up pop literally thousands of potential answers to your inquiry.  On the other hand, which sites do you trust to give you “executive” or “customer-worthy” [...]

Referral and List Building Secrets of LinkedIn (or any Group)

by Ivana Taylor February 8, 2009

Regardless of what your product, service or offering is — the best way to get and keep loyal customers is by direct marketing to a list. It’s not about the number of people you have on your list that will determine the success or failure of your campaign, it’s the relevance of your offer to [...]

Selling to Small Business Blog is a Great Resource for DIY Marketing

by Ivana Taylor February 7, 2009

One of the things you can expect from DIYMarketers are periodic reviews of tools and resources that you’ll find helpful in selling to small businesses. We all have a long list of blogs and articles we read every day – but I have to strongly recommend “Selling to Small Business.”  If you’re already an avid [...]

If Your Marketing Isn’t Messy, You’re Not Doing it Right

by Ivana Taylor February 5, 2009

The DIYMarketers and Toilet Paper Entrepreneur 3-Sheet Strategy Tele-Seminar is TOMORROW February 6, 2009 from 12:10 to 3:10 EST! If you haven’t registered — here is one of your last opportunities to do that. I’m going to share something with you all.  It has been a messy process.  Like many of you, I’ve read my [...]

How to Opt Out of This Crappy Economy and Thrive

by Ivana Taylor January 29, 2009

I’ve never been one of these people who gets all passionate about causes.  Don’t get me wrong; I care about the environment, I care about animals and little children all over the world — I just don’t have that special tug at the heart and mind that inspires me to get on a soapbox about [...]

Wabi Sabi Marketing Strategy

by Ivana Taylor November 10, 2008

Wabi Sabi is the Japanese term for finding beauty in imperfection. This kind of philosophy is just what the doctor ordered when it comes to doing marketing on a budget. With the recent success of cinema verite commercials like the Burger Kind “We’ve discontinued the Whopper” commercials, and the scads of “low budget” You Tube [...]