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	<title>DIY Marketers &#187; Direct Marketing</title>
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	<description>Your Small Business Marketing Guide (tm) -- For CEOs with NO Marketing Department</description>
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		<title>Tweet Chat: How Can You Use Promotional Items Build Your Brand and Your Business</title>
		<link>http://www.diymarketers.com/2009/07/13/tweet-chat-how-can-you-use-promotional-items-build-your-brand-and-your-business/</link>
		<comments>http://www.diymarketers.com/2009/07/13/tweet-chat-how-can-you-use-promotional-items-build-your-brand-and-your-business/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 15:13:55 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
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		<description><![CDATA[[ July 13, 2009; 11:30 am to 12:30 pm. ] I've been working with some clients recently on trade show and event marketing strategies.  I have to admit that it's been a while since I've ordered pens and mouse-pads for shows - but I have to think that there HAS to be something better out there than the traditional pens and sticky notes!  Don't YOU?

Today [...]]]></description>
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		<title>Small Business Tips on Emotionally Connecting with Customers Part 1</title>
		<link>http://www.diymarketers.com/2009/05/18/small-business-tips-on-emotionally-connecting-with-customers-part-1/</link>
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		<pubDate>Mon, 18 May 2009 12:07:13 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
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		<description><![CDATA[
			
				
			
		

 
I just ran across an article that outlined the recent results of some studies that again show that more than 85% of our decision-making is EMOTIONAL and not rational. We&#8217;ve all known this to be true on a very basic level, but for whatever reason, we still cling to this notion that we need logical [...]]]></description>
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		<title>Referral and List Building Secrets of LinkedIn (or any Group)</title>
		<link>http://www.diymarketers.com/2009/02/08/referral-and-list-building-secrets-of-linkedin-or-any-group/</link>
		<comments>http://www.diymarketers.com/2009/02/08/referral-and-list-building-secrets-of-linkedin-or-any-group/#comments</comments>
		<pubDate>Sun, 08 Feb 2009 15:22:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
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		<description><![CDATA[
			
				
			
		

Regardless of what your product, service or offering is &#8212; the best way to get and keep loyal customers is by direct marketing to a list.
It&#8217;s not about the number of people you have on your list that will determine the success or failure of your campaign, it&#8217;s the relevance of your offer to the [...]]]></description>
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