Direct Marketing

Tweet Chat: How Can You Use Promotional Items Build Your Brand and Your Business

by Ivana Taylor July 13, 2009

I’ve been working with some clients recently on trade show and event marketing strategies.  I have to admit that it’s been a while since I’ve ordered pens and mouse-pads for shows – but I have to think that there HAS to be something better out there than the traditional pens and sticky notes!  Don’t YOU? [...]

Small Business Tips on Emotionally Connecting with Customers Part 1

by Ivana Taylor May 18, 2009

I just ran across an article that outlined the recent results of some studies that again show that more than 85% of our decision-making is EMOTIONAL and not rational. We’ve all known this to be true on a very basic level, but for whatever reason, we still cling to this notion that we need logical [...]

Referral and List Building Secrets of LinkedIn (or any Group)

by Ivana Taylor February 8, 2009

Regardless of what your product, service or offering is — the best way to get and keep loyal customers is by direct marketing to a list. It’s not about the number of people you have on your list that will determine the success or failure of your campaign, it’s the relevance of your offer to [...]