customer

Five Marketing Tactics to Make a Lasting Impression

by Ivana Taylor July 28, 2011
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There’s beauty in the immediacy of social media marketing — instantly you get feedback from customers on your products, service, brands, and campaigns. But the downside of that immediate exposure is its short shelf-life. What’s relevant one day is moot and forgotten the next. Even old-school networking has its drawbacks. A great first impression may [...]

How to Use a Feature Benefit Table to Create an Irresistible Offer

by Ivana Taylor June 21, 2011
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If you’re in the process of putting together marketing literature or sales sheets — then you’ve come to the right place. You’ve done the hard work of putting together a product or service — and now it’s time to give your prospects and customers all the information that they will need to choose YOU instead [...]

Can Great Customer Service Overcome Technical SNAFU’s?

by Ivana Taylor June 15, 2011
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I’ve recently learned that moving digital property is almost as emotional as moving physical property. Over the last few days, I’ve been moving my web sites to a new server and this has been more of an emotional process than I had anticipated.   In some ways, leaving one web host was like breaking up [...]

10 Strategies to Boost Sales

by Ivana Taylor May 23, 2011
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The following article is a contribution from Julie Steelman is adapted from her book, “

Marketing Using Your Mobile Phone is a Big Trend

by Ivana Taylor May 20, 2011
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The days of Star Trek are finally here.  For your Friday entertainment, I ran across this fun article that goes over a list of 10 Star Trek Inspired devices that are in use today. With so many new devices and applications hitting the streets at record speeds, you might be wondering how to put some [...]

Come Back Baby (Maybe…): How to Deal With Lost Customers

by Steve Wilkinghoff May 11, 2011
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Every business loses customers.  We all like to think we won’t; we all like to think our businesses are amazing enough – and provide enough value – that we won’t lose any customers. But the reality is – EVERY business does. Sometimes it’s our fault – maybe one of our processes or systems didn’t work and [...]

What You Should Never DO or SAY to a Customer

by Ivana Taylor April 10, 2011
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When you first build your business, you vow to treat your customers like gold.  But before you know it, you get busy servicing customers and growing.  Then you start feeling the pressure.  And in this pressure, you start behaving in a way that you would never recognize.  It’s a slippery slope that starts with one [...]

5 Easy Tips For Creating Blog Content That Attracts Customers

by Ivana Taylor March 11, 2011
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It’s one thing to keep saying that you should have a blog, but having a blog that actually attracts customers and builds loyalty means that you have to provide great content. Here are some tips for providing great blog content: Make a list of the 5 -7 top reader frustrations. In the same way that [...]

Five Things to Look For in a New CRM Application

by Phil Simon January 15, 2011
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So, the customer relationship management (CRM) system that you purchased back in the 1990s has run its course. You’re thinking about going in a new direction but you don’t know where to start. What to do? In this post, I discuss some of the considerations in potentially making the jump to a new CRM Note [...]

Competitive Analysis: How to Keep That New Customer Yours Forever

by Ivana Taylor August 27, 2010

While it’s always great to grow the size of the pie with new customers buying new products — competitive selling something we all have to do.  If you’ve decided to dominate a specific market niche and the top customers within that niche are buying from someone else — you’re in a competitive selling situation. I received this [...]