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	<title>DIY Marketers &#187; Customer Management</title>
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	<description>Your Small Business Marketing Guide (tm) -- For CEOs with NO Marketing Department</description>
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		<title>Flip the Funnel Asks WHY We Focus on Prospects and Not on Customers</title>
		<link>http://www.diymarketers.com/2010/07/03/flip-the-funnel-asks-why-we-focus-on-prospects-and-not-on-customers/</link>
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		<pubDate>Sat, 03 Jul 2010 11:56:42 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
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If you&#8217;re a reluctant sales rep like me, then you already know how much MORE FUN it is to sell more stuff to existing customers than it is to get out there and find new customers, make nicey-nice, get them to like and trust you, get them to actually consider using your product and finally [...]]]></description>
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		<title>Find Your Competitive Advantage #1 &#8211; The Introduction</title>
		<link>http://www.diymarketers.com/2009/08/30/find-your-competitive-advantage-1-the-introduction/</link>
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		<pubDate>Sun, 30 Aug 2009 19:29:05 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
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This week&#8217;s book review on Small Business Trends is on &#8220;Creating Competitive Advantage&#8221; by Jaynie L. Smith.   You can see a summary of the book review as a feature video as well.  It&#8217;s one thing to read the book, get the principles and think that it&#8217;s a great idea, it&#8217;s quite another to sit [...]]]></description>
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