Browsing Tag Customer Management

Flip the Funnel Asks WHY We Focus on Prospects and Not on Customers

If you’re a reluctant sales rep like me, then you already know how much MORE FUN it is to sell more stuff to existing customers than it is to get out there and find new customers, make nicey-nice, get them to like and trust you, get them to actually consider using your product and finally [...]

July 3, 2010 By : Ivana Taylor Category : Books and Authors Features Tags:, , , , , , ,
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Find Your Competitive Advantage #1 – The Introduction

This week’s book review on Small Business Trends is on “Creating Competitive Advantage” by Jaynie L. Smith.   You can see a summary of the book review as a feature video as well.  It’s one thing to read the book, get the principles and think that it’s a great idea, it’s quite another to sit [...]

August 30, 2009 By : Ivana Taylor Category : Books and Authors Features Tweet Forum Tags:, , , , , , ,
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