by Ivana Taylor
June 7, 2010
Since this article was originally posted, OneCoach is no longer in business. Because DIY Marketers is here to be your “Consumer Reports” of marketing, I’m always looking at tools, programs and systems that will cut the trial-and-error out of your process – and save you money too. I’ve been participating in the OneCoach program over [...]
by Ivana Taylor
March 11, 2009
If you don’t do or “get” segmentation, your business is really missing out on dollars and opportunities. Segmentation is the secret weapon of any effective marketing program. In it’s simplest form, segmentation basically involves putting your customers into “like” groups; women or men, for example. Ever wondered why we segment or how someone decided on [...]
