Consulting

Start-Up Success: 5 Ways to Avoid Failure

by Ivana Taylor June 9, 2011
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Being a start-up doesn’t necessarily mean that you’re a new company.  A start-up can refer to a new business idea, product or service — something you hadn’t done before.  Our guest contributor today, Terry Crenshaw, gives great tips and resources for any small business start-up. Everyone knows that the economy is still in recovery mode [...]

Come Back Baby (Maybe…): How to Deal With Lost Customers

by Steve Wilkinghoff May 11, 2011
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Every business loses customers.  We all like to think we won’t; we all like to think our businesses are amazing enough – and provide enough value – that we won’t lose any customers. But the reality is – EVERY business does. Sometimes it’s our fault – maybe one of our processes or systems didn’t work and [...]

What You Should Never DO or SAY to a Customer

by Ivana Taylor April 10, 2011
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When you first build your business, you vow to treat your customers like gold.  But before you know it, you get busy servicing customers and growing.  Then you start feeling the pressure.  And in this pressure, you start behaving in a way that you would never recognize.  It’s a slippery slope that starts with one [...]

Sales Management Process: How to Improve Your Sales Team’s Effectiveness in a “Reset” Economy

by Ivana Taylor March 6, 2011
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Nothing happens until a sale is made. Danita Bye, our guest expert, gives us a checklist of attributes to consider when creating and building your sales team.

Flip the Funnel Asks WHY We Focus on Prospects and Not on Customers

by Ivana Taylor July 3, 2010

If you’re a reluctant sales rep like me, then you already know how much MORE FUN it is to sell more stuff to existing customers than it is to get out there and find new customers, make nicey-nice, get them to like and trust you, get them to actually consider using your product and finally [...]

Check Out This Terrific Elevator Pitch Template

by Ivana Taylor June 7, 2010

Since this article was originally posted, OneCoach is no longer in business. Because DIY Marketers is here to be your “Consumer Reports” of marketing, I’m always looking at tools, programs and systems that will cut the trial-and-error out of your process – and save you money too. I’ve been participating in the OneCoach program over [...]

Implementing the One Degree Difference in Marketing!

by Ivana Taylor April 1, 2010

The One Degree Difference: In one critical moment you can change your life with change in a single thought. It is essential that you implement the One Degree Difference in marketing. When you do this it makes is easy for others to understand: what you do, why you do it, and what is in it [...]

Plastic Surgeon Finds Happiness Helping Entrepreneurs

by Ivana Taylor March 12, 2010

InfusionCon is bursting with energy.  This is a user conference for InfusionSoft customers — but I would recommend it for every entrepreneur and small business owner who is ready to grow their business.  You will learn how to maximize your business idea and reach a targeted and enthusiastic audience using InfusionSoft software.

April 13 Tweet Chat: The Living Marketing Plan

by Ivana Taylor April 8, 2009

Download of Tweet Chat : The Living Marketing Plan   Have you adjusted your marketing plan for this economy? Did you see it coming? Did you get your budget slashed?  What have you done about it? Do you have a quick and dirty marketing planning system that you use? What’s the most creative adjustment that [...]

How to Segment Your Customers, Differentiate Your Business and Thrive

by Ivana Taylor March 11, 2009

If you don’t do or “get” segmentation, your business is really missing out on dollars and opportunities.  Segmentation is the secret weapon of any effective marketing program.  In it’s simplest form, segmentation basically involves putting your customers into “like” groups; women or men, for example.   Ever wondered why we segment or how someone decided on [...]