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	<title>DIY Marketers &#187; Competitive advantage</title>
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	<link>http://www.diymarketers.com</link>
	<description>Your Small Business Marketing Guide (tm) -- For CEOs with NO Marketing Department</description>
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		<title>Finding Your Competitive Advantage #2: Customer Intimacy</title>
		<link>http://www.diymarketers.com/2009/08/31/finding-your-competitive-advantage-2-customer-intimacy/</link>
		<comments>http://www.diymarketers.com/2009/08/31/finding-your-competitive-advantage-2-customer-intimacy/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 11:21:38 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Allegedly Unethical Firms]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Competitive advantage]]></category>
		<category><![CDATA[Customer base]]></category>
		<category><![CDATA[Customer service]]></category>
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		<category><![CDATA[QuestionPro]]></category>
		<category><![CDATA[Wal-Mart]]></category>

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		<description><![CDATA[What if you could increase sales by simply setting yourself apart from the competition with some quantitative, relevent elements that your customer cares about?

In this series of posts, we're taking on the challenge of doing exactly that - step-by-step.  In the first post, we simply got our arms around the fact that a competitive advantage was quantifiable and objective, not claimed by another competitor and NOT a cliche.]]></description>
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		<title>Find Your Competitive Advantage #1 &#8211; The Introduction</title>
		<link>http://www.diymarketers.com/2009/08/30/find-your-competitive-advantage-1-the-introduction/</link>
		<comments>http://www.diymarketers.com/2009/08/30/find-your-competitive-advantage-1-the-introduction/#comments</comments>
		<pubDate>Sun, 30 Aug 2009 19:29:05 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Books and Authors]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Tweet Forum]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Competitive advantage]]></category>
		<category><![CDATA[Customer Management]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Education and Training]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Small Business Trends]]></category>

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		<description><![CDATA[
			
				
			
		
This week&#8217;s book review on Small Business Trends is on &#8220;Creating Competitive Advantage&#8221; by Jaynie L. Smith.   You can see a summary of the book review as a feature video as well.  It&#8217;s one thing to read the book, get the principles and think that it&#8217;s a great idea, it&#8217;s quite another to sit [...]]]></description>
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