Competitive advantage

Finding Your Competitive Advantage #2: Customer Intimacy

by Ivana Taylor August 31, 2009

What if you could increase sales by simply setting yourself apart from the competition with some quantitative, relevent elements that your customer cares about? In this series of posts, we’re taking on the challenge of doing exactly that – step-by-step.  In the first post, we simply got our arms around the fact that a competitive [...]

Find Your Competitive Advantage #1 – The Introduction

by Ivana Taylor August 30, 2009

This week’s book review on Small Business Trends is on “Creating Competitive Advantage” by Jaynie L. Smith.   You can see a summary of the book review as a feature video as well.  It’s one thing to read the book, get the principles and think that it’s a great idea, it’s quite another to sit [...]