Competition

SEO and Link Building Insights for Small Business

by Ivana Taylor March 21, 2011
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For a company just beginning phase two of its SEO campaign, the link building strategy, one of thehardest things is finding a solid place to start. It’s easy to get pulled in many different directions and endup trying to do too much while accomplishing very little. Instead of trying to reinvent the wheel, websiteowners should [...]

Why Collaboration Is The New Cool

by Ely Delaney March 17, 2011
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In years past, if you were in business, you were excited and rolling high until a competitor came in to town and started chewing away bits of business. So many businesses feared their competitors with a scarcity mindset. It was a “Dog Eat Dog” world. But times have changed. Funny thing is that they really [...]

Finding Your Competitive Advantage #2: Customer Intimacy

by Ivana Taylor August 31, 2009

What if you could increase sales by simply setting yourself apart from the competition with some quantitative, relevent elements that your customer cares about? In this series of posts, we’re taking on the challenge of doing exactly that – step-by-step.  In the first post, we simply got our arms around the fact that a competitive [...]