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How to Determine Who Will Be the Social Media Voice

by Nick Stamoulis September 10, 2011
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A big part of online promotion is creating content that can be shared.  This includes email newsletters, article submissions, press release distribution, and blog post writing.  Social media is a great place to share this high quality content once it has been created.  Social media is important for numerous reasons.  It helps to build a [...]

How To Market Your Business Effectively At Business Trade Shows

by Ivana Taylor July 11, 2011
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A business cannot be successful unless people know about it. Most people do not seek out a particular business if there are many others like it which are more visible. In all probability, they will deal with companies with which they are familiar. Promotion and advertising are vital for the success of any business – [...]

Start-Up Success: 5 Ways to Avoid Failure

by Ivana Taylor June 9, 2011
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Being a start-up doesn’t necessarily mean that you’re a new company.  A start-up can refer to a new business idea, product or service — something you hadn’t done before.  Our guest contributor today, Terry Crenshaw, gives great tips and resources for any small business start-up. Everyone knows that the economy is still in recovery mode [...]

Powerful Free Press Release Tool

by Healy Jones April 21, 2011
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Press releases can be a great way for a small business owner to get the word out about a new promotion, product, location and more. And press releases can also be powerful search engine optimizations tool that can pay dividends – in the form of targeted organic search traffic – for years to come. But [...]

10 Signs That You Are Skimping on Marketing

by Ivana Taylor August 26, 2010

In my latest post on AMEX Open Forum, I bring out the 10 signs that your are skimping on marketing.  Here is the summary: 1.  You Google your company’s name and/or product and a competitor’s site is listed WAY ahead of yours. 2.  You’ve lost more than one customer because of “price.” 3.  Your phones [...]

Connect with Customers

by Ivana Taylor June 6, 2010

Calling and Connecting with Your Customer – Just Because I’ve been on a soapbox of “loving your customer” for over a decade now.  It got rolls of laughter from the management teams of my manufacturing company employers.  Then somewhere around the late 90′s and the early 2000′s Fast Company wrote an article called “Love is [...]

Finding Your Competitive Advantage #2: Customer Intimacy

by Ivana Taylor August 31, 2009

What if you could increase sales by simply setting yourself apart from the competition with some quantitative, relevent elements that your customer cares about? In this series of posts, we’re taking on the challenge of doing exactly that – step-by-step.  In the first post, we simply got our arms around the fact that a competitive [...]

The 5 Minute Get it Done Plan

by Ivana Taylor December 15, 2008

Here’s a 5-Minute Marketing Plan Process that you can run every day.  It might feel rather strange at first, but I promise you if you start your day with these questions and end your day with a de-brief you will be amazed at how much control you will have over your marketing results. Take Control [...]