Communication

10 Strategies to Boost Sales

by Ivana Taylor May 23, 2011
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The following article is a contribution from Julie Steelman is adapted from her book, “

Qualities of a Sales Manager: Emotional Intelligence and Leadership – Part 2

by Ivana Taylor March 30, 2011
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In Part 1 of this article, we discussed the overall importance of Emotional Intelligence to the Sales Manager and learned that EI is not just acquired at birth; EI skills can be enhanced or learned. Self-assessment is a key component of becoming a successful leader.  Effective leadership that creates an innovative and results-driven environment springs [...]

Six Simple Ways to Get Your Brand Online

by Ivana Taylor May 5, 2009

        Today marks exactly the 33rd time this month I’ve told someone to get their brand online.  That’s an average of once a day that I have this conversation.  It all starts with how to connect with a targeted audience.  Then it moves on to the inevitable cost of marketing and finally [...]

How to Segment Your Customers, Differentiate Your Business and Thrive

by Ivana Taylor March 11, 2009

If you don’t do or “get” segmentation, your business is really missing out on dollars and opportunities.  Segmentation is the secret weapon of any effective marketing program.  In it’s simplest form, segmentation basically involves putting your customers into “like” groups; women or men, for example.   Ever wondered why we segment or how someone decided on [...]