Chief executive officer

Alternatives for CEOs Who Still Hate Social Media

by Ivana Taylor June 3, 2011
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Are you a CEO, entrepreneur or business owner who still doesn’t see the benefit of social media?  Don’t worry, you’re not alone.  Besides, social media isn’t the right communication strategy for every business, just like a hammer isn’t the right tool for every job. Every CEO is wired to focus on return on his investment [...]

How Should A CEO Post on a Blog? A Great Example From Fanminder

by Ivana Taylor August 1, 2010

One of the most common pieces of advice that I share is for small business CEOs to get out there and blog.  Yes — get out there and actually write your blog posts.  Take what’s inside your head and share it with your customers and potential customers. I’m often met with this “deer in the [...]

Small Biz CEO Pierces Face, Claims It’s Less Painful Than Figuring Out Next Marketing Move

by Ivana Taylor June 11, 2010

CLEVELAND – The CEO from a local company decided that getting his face pierced was actually less stressful and painful than figuring out what to do next with his marketing strategy. Mike Johnson (not his real name) was sitting in his office wondering how he was going to get his existing customers to buy more [...]