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	<title>DIY Marketers &#187; Business</title>
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	<link>http://www.diymarketers.com</link>
	<description>Your Small Business Marketing Guide (tm) -- For CEOs with NO Marketing Department</description>
	<lastBuildDate>Fri, 30 Jul 2010 15:52:58 +0000</lastBuildDate>
	
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			<item>
		<title>7 Tips For Local Search That Aren&#8217;t Just for Local Business</title>
		<link>http://www.diymarketers.com/2010/07/06/7-tips-for-local-search-that-arent-just-for-local-business/</link>
		<comments>http://www.diymarketers.com/2010/07/06/7-tips-for-local-search-that-arent-just-for-local-business/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 11:16:06 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Build a Brand]]></category>
		<category><![CDATA[Featured Work]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Marketing News]]></category>
		<category><![CDATA[Quick Tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[GetListed.org]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Local Search]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Star Trek]]></category>
		<category><![CDATA[Web search engine]]></category>

		<guid isPermaLink="false">http://diymarketers.em.extrememember.com/?p=2408</guid>
		<description><![CDATA[
			
				
			
		
CLEVELAND &#8211; GetListed.org is traveling around the country like a group of tent evangelists trying to get the word out to any small business that will listen:  Local Search is IMPORTANT and it&#8217;s important to every business and not just pizza shops and retail businesses.  This past week they were in Cleveland with SEO experts [...]]]></description>
		<wfw:commentRss>http://www.diymarketers.com/2010/07/06/7-tips-for-local-search-that-arent-just-for-local-business/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Flip the Funnel Asks WHY We Focus on Prospects and Not on Customers</title>
		<link>http://www.diymarketers.com/2010/07/03/flip-the-funnel-asks-why-we-focus-on-prospects-and-not-on-customers/</link>
		<comments>http://www.diymarketers.com/2010/07/03/flip-the-funnel-asks-why-we-focus-on-prospects-and-not-on-customers/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 11:56:42 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Books and Authors]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business Services]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Customer Management]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[sale]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Small Business Trends]]></category>

		<guid isPermaLink="false">http://diymarketers.em.extrememember.com/?p=2403</guid>
		<description><![CDATA[
			
				
			
		
If you&#8217;re a reluctant sales rep like me, then you already know how much MORE FUN it is to sell more stuff to existing customers than it is to get out there and find new customers, make nicey-nice, get them to like and trust you, get them to actually consider using your product and finally [...]]]></description>
		<wfw:commentRss>http://www.diymarketers.com/2010/07/03/flip-the-funnel-asks-why-we-focus-on-prospects-and-not-on-customers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>BP&#8217;s PR Nightmare: Why Top Down, Command and Control Doesn&#8217;t Fly Anymore</title>
		<link>http://www.diymarketers.com/2010/06/11/bps-pr-nightmare-why-top-down-command-and-control-doesnt-fly-anymore/</link>
		<comments>http://www.diymarketers.com/2010/06/11/bps-pr-nightmare-why-top-down-command-and-control-doesnt-fly-anymore/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 19:13:43 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Build a Brand]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[BP]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Customer Collective]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://diymarketers.em.extrememember.com/?p=2340</guid>
		<description><![CDATA[
			
				
			
		
This video was posted in my Facebook stream today.  It&#8217;s both humerous and sad at the same time.
This Could Be You&#8230;Unless
Here is what some PR experts around the web are giving as advice to BP.  Read these and see how you can apply these to your business today.

9-Steps from Matt Eventoff: This is a terrific article [...]]]></description>
		<wfw:commentRss>http://www.diymarketers.com/2010/06/11/bps-pr-nightmare-why-top-down-command-and-control-doesnt-fly-anymore/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Small Biz CEO Pierces Face, Claims It&#8217;s Less Painful Than Figuring Out Next Marketing Move</title>
		<link>http://www.diymarketers.com/2010/06/11/small-biz-ceo-pierces-face-claims-its-less-painful-than-figuring-out-next-marketing-move/</link>
		<comments>http://www.diymarketers.com/2010/06/11/small-biz-ceo-pierces-face-claims-its-less-painful-than-figuring-out-next-marketing-move/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 14:04:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Featured Work]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Chief executive officer]]></category>
		<category><![CDATA[DIYMarketers.com]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[QuestionPro]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://diymarketers.em.extrememember.com/?p=2310</guid>
		<description><![CDATA[
			
				
			
		
CLEVELAND &#8211; The CEO from a local company decided that getting his face pierced was actually less stressful and painful than figuring out what to do next with his marketing strategy.
Mike Johnson (not his real name) was sitting in his office wondering how he was going to get his existing customers to buy more and [...]]]></description>
		<wfw:commentRss>http://www.diymarketers.com/2010/06/11/small-biz-ceo-pierces-face-claims-its-less-painful-than-figuring-out-next-marketing-move/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Check Out This Terrific Elevator Pitch Template</title>
		<link>http://www.diymarketers.com/2010/06/07/check-out-this-terrific-elevator-pitch-template/</link>
		<comments>http://www.diymarketers.com/2010/06/07/check-out-this-terrific-elevator-pitch-template/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 14:16:10 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Quick Tips]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Consumer]]></category>
		<category><![CDATA[Do it yourself]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://diymarketers.em.extrememember.com/?p=2301</guid>
		<description><![CDATA[
			
				
			
		
Because DIY Marketers is here to be your &#8220;Consumer Reports&#8221; of marketing, I&#8217;m always looking at tools, programs and systems that will cut the trial-and-error out of your process &#8211; and save you money too.
I&#8217;ve been participating in the OneCoach program over the last several months and I have recommended it whole-heartedly to anyone who [...]]]></description>
		<wfw:commentRss>http://www.diymarketers.com/2010/06/07/check-out-this-terrific-elevator-pitch-template/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Connect with Customers</title>
		<link>http://www.diymarketers.com/2010/06/06/connect-with-customers/</link>
		<comments>http://www.diymarketers.com/2010/06/06/connect-with-customers/#comments</comments>
		<pubDate>Sun, 06 Jun 2010 14:40:58 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[30 Minute Marketing]]></category>
		<category><![CDATA[Quick Tips]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Company]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[Customer service]]></category>
		<category><![CDATA[Fast Company]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Ritz Carlton]]></category>
		<category><![CDATA[Southwest Airlines]]></category>

		<guid isPermaLink="false">http://www.diymarketers.com/?p=2269</guid>
		<description><![CDATA[
			
				
			
		
Calling and Connecting with Your Customer &#8211; Just Because
I&#8217;ve been on a soapbox of &#8220;loving your customer&#8221; for over a decade now.  It got rolls of laughter from the management teams of my manufacturing company employers.  Then somewhere around the late 90&#8217;s and the early 2000&#8217;s Fast Company wrote an article called &#8220;Love is the [...]]]></description>
		<wfw:commentRss>http://www.diymarketers.com/2010/06/06/connect-with-customers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Viral Loop Shows Marketers How to Spread the Word</title>
		<link>http://www.diymarketers.com/2010/05/28/viral-loop-shows-marketers-how-to-spread-the-word/</link>
		<comments>http://www.diymarketers.com/2010/05/28/viral-loop-shows-marketers-how-to-spread-the-word/#comments</comments>
		<pubDate>Fri, 28 May 2010 18:34:20 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Books and Authors]]></category>
		<category><![CDATA[Adam L. Penenberg]]></category>
		<category><![CDATA[Adam Penenberg]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Business model]]></category>
		<category><![CDATA[E-book]]></category>
		<category><![CDATA[New York University]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Small Business Trends]]></category>
		<category><![CDATA[Viral Loop: From Facebook to Twitter How Today's Smartest Businesses Grow Themselves]]></category>
		<category><![CDATA[Viral marketing]]></category>

		<guid isPermaLink="false">http://diymarketers.em.extrememember.com/?p=1805</guid>
		<description><![CDATA[
			
				
			
		
This article first published on Small Business Trends.  Read the review and listen to the exclusive interview with Adam Penenberg.
If you are interested in using the Internet to grow your business virally, then &#8220;Viral Loop: From Facebook to Twitter, How Today&#8217;s Smartest Businesses Grow Themselves&#8221;  is a must-read.
I bought this book as part of [...]]]></description>
		<wfw:commentRss>http://www.diymarketers.com/2010/05/28/viral-loop-shows-marketers-how-to-spread-the-word/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
<enclosure url="http://diymarketers.em.extrememember.com/wp-content/uploads/2009/12/Adam-Penenberg-Viral-Stories.mp3" length="16201856" type="audio/mpeg" />
		</item>
		<item>
		<title>Should You Outsource Your Company’s Social Marketing?</title>
		<link>http://www.diymarketers.com/2010/05/26/should-you-outsource-your-company%e2%80%99s-social-marketing/</link>
		<comments>http://www.diymarketers.com/2010/05/26/should-you-outsource-your-company%e2%80%99s-social-marketing/#comments</comments>
		<pubDate>Wed, 26 May 2010 18:34:00 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Contributors]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Human Resources]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Outsourcing]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://diymarketers.em.extrememember.com/?p=1460</guid>
		<description><![CDATA[
			
				
			
		
This is a guest post by ICLP, which provides loyalty marketing solutions to help businesses create, retain &#38; grow profitable relationships.
Today outsourcing has become an accepted business practice, with companies preferring to focus on their core competencies.  Accountancy, Recruitment, IT, Finance and even Human Resources are now commonly outsourced. Marketing on the other hand was [...]]]></description>
		<wfw:commentRss>http://www.diymarketers.com/2010/05/26/should-you-outsource-your-company%e2%80%99s-social-marketing/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Are You Secretly Overwhelmed by Social Media?</title>
		<link>http://www.diymarketers.com/2010/05/05/are-you-secretly-overwhelmed-by-social-media/</link>
		<comments>http://www.diymarketers.com/2010/05/05/are-you-secretly-overwhelmed-by-social-media/#comments</comments>
		<pubDate>Wed, 05 May 2010 21:21:09 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[30 Minute Marketing]]></category>
		<category><![CDATA[Features]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Quick Tips]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Bizmore]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://diymarketers.em.extrememember.com/?p=1452</guid>
		<description><![CDATA[
			
				
			
		
It&#8217;s OK. No one is watching you here.  It&#8217;s completely safe to say that you&#8217;re overwhelmed by social media.  You are not alone.  I&#8217;ll be that you sometimes feel like a smoker stranded out in the cold puffing away on your traditional marketing strategy while those hip and trendy marketing folks are laughing it up [...]]]></description>
		<wfw:commentRss>http://www.diymarketers.com/2010/05/05/are-you-secretly-overwhelmed-by-social-media/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>News Release &#8211; Campaigner: A New Resource for Email Marketing</title>
		<link>http://www.diymarketers.com/2010/04/12/news-release-campaigner-a-new-resource-for-email-marketing/</link>
		<comments>http://www.diymarketers.com/2010/04/12/news-release-campaigner-a-new-resource-for-email-marketing/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 12:28:11 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Marketing Tools]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Constant Contact]]></category>
		<category><![CDATA[E-mail]]></category>
		<category><![CDATA[iContact]]></category>
		<category><![CDATA[MailChimp]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[Software as a service]]></category>

		<guid isPermaLink="false">http://www.diymarketers.com/?p=1320</guid>
		<description><![CDATA[
			
				
			
		
I received this news release from the folks at Campaigner.com. &#160;This is a new service (to me) and according to the chart they have comparing their pricing to iContact, Constant Contact and Mail Chimp &#8212; it looks like a good deal. &#160;Read the release and get yourself a copy of their free e-book. &#160;Let me [...]]]></description>
		<wfw:commentRss>http://www.diymarketers.com/2010/04/12/news-release-campaigner-a-new-resource-for-email-marketing/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
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