Business

Mindflash Offers A New Revenue Channel For Subject Matter Experts in Small Business

by Ivana Taylor September 15, 2011
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Attention Small Business Experts!  Here’s a New Way to Add Dollars to Your Bottom Line! There is nothing that a marketing person loves more than finding new ways to add customers and profitable revenue to the bottom line.  So when the folks over at Mindflash approached me with their latest innovation, I got really excited [...]

6 Tips for Preparing to Exhibit at a Trade Show

by Ivana Taylor September 12, 2011
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The following is a guest post from Daniel Frank is an online marketer and trade show expert with some great ideas on how to prepare for a trade show. Trade shows can be a great way for an up and coming company to get their name out, attract clients and network. But they can also [...]

How to Determine Who Will Be the Social Media Voice

by Nick Stamoulis September 10, 2011
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A big part of online promotion is creating content that can be shared.  This includes email newsletters, article submissions, press release distribution, and blog post writing.  Social media is a great place to share this high quality content once it has been created.  Social media is important for numerous reasons.  It helps to build a [...]

Cooking up a Killer Referral Strategy Using Social Media

by Ivana Taylor September 8, 2011
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This post is part of a “Blog Carnival” that’s being hosted by Tea Silvestre from The Word Chef Blog.  The theme of the carnival is “Building Business Relationships” it’s part of a series of posts on the subject from a variety of small business experts. Building referrals is just as important now as if was [...]

Your 5-Step Plan to Outsourcing Success

by Ivana Taylor September 2, 2011
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This is a guest post from Sander Daniels, Co-Founder of Thumbtack.com a new outsourcing service for small business.  At some point, even DIYMarketers have to outsource in order to get it all done and grow their business.  In this article, Sander gives some fantastic advice on how to outsource painlessly and get the results you’re [...]

15 Creative Ways to Use Custom Cartoons to Engage Customers

by Ivana Taylor August 15, 2011
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With everything going digital, there’s nothing like the human touch to liven up your marketing materials.  Cartoons are a fantastic way to add a human touch to your marketing materials, especially if your business is technical, industrial or B2B. Why Use Cartoons Cartoons, by definition are drawn by hand.  That alone makes them interesting and [...]

Five Marketing Tactics to Make a Lasting Impression

by Ivana Taylor July 28, 2011
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There’s beauty in the immediacy of social media marketing — instantly you get feedback from customers on your products, service, brands, and campaigns. But the downside of that immediate exposure is its short shelf-life. What’s relevant one day is moot and forgotten the next. Even old-school networking has its drawbacks. A great first impression may [...]

4 Easy Steps Building a Plan for Marketing Automation

by Ivana Taylor July 25, 2011
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The holy grail of “marketing automation” continues to be the reining “shiny object” within the marketing industry.  First reserved for B2C, then for large enterprise B2B, marketing automation has now expanded into the small business market.  But too often companies think they need marketing automation and implement a full system right off the bat. Before [...]

Three Tools for Managing Your Social Media Marketing

by Ivana Taylor July 20, 2011
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Do it yourself marketing has seen several evolutions in the past several years. With the advancement of internet technology and then the social media revolution, DIY marketing has had to make several adjustments. In many ways, marketing has become intrinsically married to the internet and social media culture. For many DIY marketers, this can be [...]

5 Questions to Ask Before Branding Your Small Business

by Ivana Taylor July 18, 2011
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Sure, we know effective branding is crucial for a company’s viable success, but that doesn’t get us any closer to knowing how to implement a realistic branding strategy. Branding can be even more challenging for small business owners who might not have the funds needed for extensive marketing platforms. Fortunately, small businesses owners still have [...]