Business Services

6 Tips for Preparing to Exhibit at a Trade Show

by Ivana Taylor September 12, 2011
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The following is a guest post from Daniel Frank is an online marketer and trade show expert with some great ideas on how to prepare for a trade show. Trade shows can be a great way for an up and coming company to get their name out, attract clients and network. But they can also [...]

How To Market Your Business Effectively At Business Trade Shows

by Ivana Taylor July 11, 2011
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A business cannot be successful unless people know about it. Most people do not seek out a particular business if there are many others like it which are more visible. In all probability, they will deal with companies with which they are familiar. Promotion and advertising are vital for the success of any business – [...]

Come Back Baby (Maybe…): How to Deal With Lost Customers

by Steve Wilkinghoff May 11, 2011
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Every business loses customers.  We all like to think we won’t; we all like to think our businesses are amazing enough – and provide enough value – that we won’t lose any customers. But the reality is – EVERY business does. Sometimes it’s our fault – maybe one of our processes or systems didn’t work and [...]

What You Should Never DO or SAY to a Customer

by Ivana Taylor April 10, 2011
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When you first build your business, you vow to treat your customers like gold.  But before you know it, you get busy servicing customers and growing.  Then you start feeling the pressure.  And in this pressure, you start behaving in a way that you would never recognize.  It’s a slippery slope that starts with one [...]

9 Trade Show Mistakes and How to Fix Them

by Ivana Taylor March 12, 2011
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When I first started attending trade shows, they were nothing more than an opportunity for people in an industry to get together, have a good time and maybe do some business.  Some shows have gotten extremely sophisticated, and others — well, others are still just a mess. I’m amazed at what I see at shows [...]

Competitive Analysis: How to Keep That New Customer Yours Forever

by Ivana Taylor August 27, 2010

While it’s always great to grow the size of the pie with new customers buying new products — competitive selling something we all have to do.  If you’ve decided to dominate a specific market niche and the top customers within that niche are buying from someone else — you’re in a competitive selling situation. I received this [...]

Flip the Funnel Asks WHY We Focus on Prospects and Not on Customers

by Ivana Taylor July 3, 2010

If you’re a reluctant sales rep like me, then you already know how much MORE FUN it is to sell more stuff to existing customers than it is to get out there and find new customers, make nicey-nice, get them to like and trust you, get them to actually consider using your product and finally [...]

A Valuable Lesson Reputation Management from John Warillow, Author of “Built to Sell”

by Ivana Taylor March 5, 2010

I’ve just recently read and reviewed John Warillow’s book “Built to Sell”.  This is an outstanding book and if you own Michael Gerber’s eMyth, then “Built to Sell” is a must buy and a must read.