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	<title>DIY Marketers &#187; Business card</title>
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	<description>Your Small Business Marketing Guide (tm) -- For CEOs with NO Marketing Department</description>
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		<title>How to Use Social Media to Complement Your Referral Strategy</title>
		<link>http://www.diymarketers.com/2009/03/11/how-to-use-social-media-to-complement-your-referral-strategy/</link>
		<comments>http://www.diymarketers.com/2009/03/11/how-to-use-social-media-to-complement-your-referral-strategy/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 19:25:33 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Business card]]></category>
		<category><![CDATA[connections]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[networking]]></category>
		<category><![CDATA[referrals]]></category>
		<category><![CDATA[Skype]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social network]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[
			
				
			
		

If you&#8217;ve been building your business by referral, then you&#8217;ve probably been wondering how to fit in all these wonderful social media and connection tools into your system.  If you haven&#8217;t quite figured it out &#8211; don&#8217;t fret.  You&#8217;re not the only one.  There are probably hundreds of social and networking tools out there and [...]]]></description>
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		<title>A Method to Find Your Unique Selling Proposition</title>
		<link>http://www.diymarketers.com/2008/11/05/a-method-to-find-your-unique-selling-proposition/</link>
		<comments>http://www.diymarketers.com/2008/11/05/a-method-to-find-your-unique-selling-proposition/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 16:31:22 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[Business card]]></category>
		<category><![CDATA[Credit card]]></category>
		<category><![CDATA[Figure out your USP]]></category>
		<category><![CDATA[Gift]]></category>
		<category><![CDATA[Index card]]></category>
		<category><![CDATA[Unique Selling Proposition]]></category>

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		<description><![CDATA[
			
				
			
		

It&#8217;s a funny thing about our &#8220;Uniqueness.&#8221;  Everyone else seems to be so much clearer on what we offer that&#8217;s unique than we are.
Years ago, I ran into this &#8220;gift&#8221; worksheet in a book.  I honestly have no idea which book it was &#8211; and if anyone has seen this before &#8211; please [...]]]></description>
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