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15 Creative Ways to Use Custom Cartoons to Engage Customers

by Ivana Taylor August 15, 2011
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With everything going digital, there’s nothing like the human touch to liven up your marketing materials.  Cartoons are a fantastic way to add a human touch to your marketing materials, especially if your business is technical, industrial or B2B. Why Use Cartoons Cartoons, by definition are drawn by hand.  That alone makes them interesting and [...]

How to Use Social Media to Complement Your Referral Strategy

by Ivana Taylor March 11, 2009

If you’ve been building your business by referral, then you’ve probably been wondering how to fit in all these wonderful social media and connection tools into your system.  If you haven’t quite figured it out – don’t fret.  You’re not the only one.  There are probably hundreds of social and networking tools out there and [...]

A Method to Find Your Unique Selling Proposition

by Ivana Taylor November 5, 2008

It’s a funny thing about our “Uniqueness.” Everyone else seems to be so much clearer on what we offer that’s unique than we are. Years ago, I ran into this “gift” worksheet in a book. I honestly have no idea which book it was – and if anyone has seen this before – please let [...]