Brand

How to Determine Who Will Be the Social Media Voice

by Nick Stamoulis September 10, 2011
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A big part of online promotion is creating content that can be shared.  This includes email newsletters, article submissions, press release distribution, and blog post writing.  Social media is a great place to share this high quality content once it has been created.  Social media is important for numerous reasons.  It helps to build a [...]

5 Questions to Ask Before Branding Your Small Business

by Ivana Taylor July 18, 2011
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Sure, we know effective branding is crucial for a company’s viable success, but that doesn’t get us any closer to knowing how to implement a realistic branding strategy. Branding can be even more challenging for small business owners who might not have the funds needed for extensive marketing platforms. Fortunately, small businesses owners still have [...]

Can Great Customer Service Overcome Technical SNAFU’s?

by Ivana Taylor June 15, 2011
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I’ve recently learned that moving digital property is almost as emotional as moving physical property. Over the last few days, I’ve been moving my web sites to a new server and this has been more of an emotional process than I had anticipated.   In some ways, leaving one web host was like breaking up [...]

What Makes Anthony Weiner’s Stupid Story So Relevant and So Viral?

by Ivana Taylor June 4, 2011
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Are we really still talking about a picture of Anthony Weiner’s weiner?  Of course we are because we are all ten-year-olds at heart. WHAT DO YOU THINK? If you’re reading this on your smart phone, click over to http://surveyswipe.com/download and download either the iPhone or the Android application.  After the download, open the app and [...]

3 Easy Budget Friendly Brand Building Strategies

by Ivana Taylor May 12, 2011
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Creative marketing can do one of two things for you. Either you can dig yourself into debt and go full force ahead while crossing your fingers, hoping that the return will pay that loan or you can stop worrying and stick to your guns with a low budget. Often times, we have big dreams and [...]

The Industrial Marketer’s Guide to an Effective Industrial Website

by Ivana Taylor May 4, 2011
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Just because you’re in the manufacturing business, doesn’t mean that your web site has to look like your shop floor.  I’m not sure who decided that people who purchase industrial products suddenly stop caring about what a site looks like or how easy it is to navigate. When you stop and think about it — [...]

7 Behaviors That Are Hurting Your Business and Your Brand

by Ivana Taylor March 3, 2011
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When you’re running around trying to generate sales and build your business, you may not be thinking about some basics that you may not think are important, but may actually be hurting your brand.  Go through this list and if you’re doing any of these – quickly and quietly make the change, you will notice [...]