How to Use Feedback as a Brand Builder
Don’t think of market research and customer feedback as an annual event. Use it to leverage your marketing strategy and further build your brand.
Take some pointers from Proctor and Gamble and my experience with how they use customer feedback to build their brand and improve their product:
I love trying out new products because you just [...]
Tweet Chat: How Can You Use Promotional Items Build Your Brand and Your Business
[ July 13, 2009; 11:30 am to 12:30 pm. ] I’ve been working with some clients recently on trade show and event marketing strategies. I have to admit that it’s been a while since I’ve ordered pens and mouse-pads for shows – but I have to think that there HAS to be something better out there than the traditional pens and sticky notes! Don’t YOU?
Today [...]
Six Simple Ways to Get Your Brand Online
Today marks exactly the 33rd time this month I’ve told someone to get their brand online. That’s an average of once a day that I have this conversation. It all starts with how to connect with a targeted audience. Then it moves on to the inevitable cost of marketing and finally ends with my asking [...]
Building Your Brand From the Inside Out
Most marketers are taught that you should first pick the market to go after and then literally alter yourself to become appealing to them as a choice. Believe me, I’ve tried and found that it’s just too hard and too expensive for most small businesses.
My preference is to build a brand from the inside [...]
