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If You’re New to Blogging, Try a Blog Carnival – Here’s How

by Ivana Taylor September 9, 2011
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This post originally appeared on Strategy Stew — because that’s the blog that attracted the #WordCarnival host, Tea Silvestre.  I’m posting here because I’d like you to consider doing something similar in your industry.  Blog carnivals aren’t just for bloggers – this is a truly creative way to engage other thought leaders in your industry [...]

“Best Of” Old Blog Posts Can Create Great New Content

by Ivana Taylor August 5, 2011
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One of the biggest challenges for many bloggers is to come up with new ideas for content on a regular basis.  Sure, it’s easy to just throw something together but that’s not really the point of blogging.  The whole point is to provide your target audience with quality content that establishes your place as an [...]

Five Marketing Tactics to Make a Lasting Impression

by Ivana Taylor July 28, 2011
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There’s beauty in the immediacy of social media marketing — instantly you get feedback from customers on your products, service, brands, and campaigns. But the downside of that immediate exposure is its short shelf-life. What’s relevant one day is moot and forgotten the next. Even old-school networking has its drawbacks. A great first impression may [...]

5 Easy Tips For Creating Blog Content That Attracts Customers

by Ivana Taylor March 11, 2011
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It’s one thing to keep saying that you should have a blog, but having a blog that actually attracts customers and builds loyalty means that you have to provide great content. Here are some tips for providing great blog content: Make a list of the 5 -7 top reader frustrations. In the same way that [...]