Advertising

15 Creative Ways to Use Custom Cartoons to Engage Customers

by Ivana Taylor August 15, 2011
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With everything going digital, there’s nothing like the human touch to liven up your marketing materials.  Cartoons are a fantastic way to add a human touch to your marketing materials, especially if your business is technical, industrial or B2B. Why Use Cartoons Cartoons, by definition are drawn by hand.  That alone makes them interesting and [...]

Five Marketing Tactics to Make a Lasting Impression

by Ivana Taylor July 28, 2011
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There’s beauty in the immediacy of social media marketing — instantly you get feedback from customers on your products, service, brands, and campaigns. But the downside of that immediate exposure is its short shelf-life. What’s relevant one day is moot and forgotten the next. Even old-school networking has its drawbacks. A great first impression may [...]

Define What “Works” or Risk Financial Disappointment

by Steve Wilkinghoff May 5, 2011
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Steve Wilkinghoff is the author of “Found Money” (One of my MOST FAVORITE books).  Steve’s gift is the rare combination of managerial accounting smarts with a marketing focus.  In other words – he can tell you which products are making money and which aren’t — and what to do about it.  In this debut article, [...]