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	<title>DIY Marketers &#187; Advertising and Marketing</title>
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	<description>Your Small Business Marketing Guide (tm) -- For CEOs with NO Marketing Department</description>
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		<title>Implementing the One Degree Difference in Marketing!</title>
		<link>http://www.diymarketers.com/2010/04/01/implementing-the-one-degree-difference-in-marketing/</link>
		<comments>http://www.diymarketers.com/2010/04/01/implementing-the-one-degree-difference-in-marketing/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 15:09:53 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[30 Minute Marketing]]></category>
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The One Degree Difference: In one critical moment you can change your life with change in a single thought.
It is essential that you implement the One Degree Difference in marketing. When you do this it makes is easy for others to understand: what you do, why you do it, and what is in it for [...]]]></description>
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		<title>Small Business Tips on Emotionally Connecting with Customers Part 1</title>
		<link>http://www.diymarketers.com/2009/05/18/small-business-tips-on-emotionally-connecting-with-customers-part-1/</link>
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		<pubDate>Mon, 18 May 2009 12:07:13 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
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I just ran across an article that outlined the recent results of some studies that again show that more than 85% of our decision-making is EMOTIONAL and not rational. We&#8217;ve all known this to be true on a very basic level, but for whatever reason, we still cling to this notion that we need logical [...]]]></description>
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		<title>How to Segment Your Customers, Differentiate Your Business and Thrive</title>
		<link>http://www.diymarketers.com/2009/03/11/how-to-segment-your-customers-differentiate-your-business-and-thrive/</link>
		<comments>http://www.diymarketers.com/2009/03/11/how-to-segment-your-customers-differentiate-your-business-and-thrive/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 14:52:05 +0000</pubDate>
		<dc:creator>Ivana Taylor</dc:creator>
				<category><![CDATA[30 Minute Marketing]]></category>
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If you don&#8217;t do or &#8220;get&#8221; segmentation, your business is really missing out on dollars and opportunities.  Segmentation is the secret weapon of any effective marketing program.  In it&#8217;s simplest form, segmentation basically involves putting your customers into &#8220;like&#8221; groups; women or men, for example.   Ever wondered why we segment or how someone decided on [...]]]></description>
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