It’s been nearly a year since Google released their new keyword search tool: The Google Wonder Wheel. I’m not sure how this escaped me – maybe I didn’t see it because it was hidden behind the old menu.  But in their newly improved menu — it’s easy to find — see?  Here it is! If you’ve always wanted to do a better job integrating keywords into your blog posts or directory descriptions – then this is a wonderful new tool to use. It looks a lot like a mind-map.  And for those of us who are more visual and right-brained, … Read more »

If we all know that referrals are the best, most cost-effective marketing strategy, then WHY OH WHY do we continue to leave referrals up to fate or some happy coincidence?  I honestly don’t know.  In fact, it’s frustrating to see so many new, ideal, wonderful and profitable clients simply going un-harvested, just because you treated referrals as something that just happen and not like a powerful strategy.

Well, it seems that I am not the only one.  John Jantsch, author of “DuctRead More

From Small Business Trends

The Referral Engine: Teaching Your Business to Market Itself

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Choosing the right name for your small business can have a huge impact on its success. But what about your business phone number? Does it really matter what number you have, as long as it’s printed correctly on your business cards, product literature, Web site, emails and other materials? Actually, it does. The phone number you use can have a direct impact on your business, good or bad.